Partly Cloudy

Partly Cloudy

max temp: 9°C

min temp: 5°C

ESTD 1874 Search

Ipswich: Digital agency Crafted in the running for the European Search Awards

06:00 24 February 2014

Tom Gillman, head of sales and marketing at 
Crafted.

Tom Gillman, head of sales and marketing at Crafted.

Suffolk digital agency Crafted has been shortlisted for an international marketing award for its work with a European boutique hostel chain.

shares

The Ipswich-based company, which specialises in bespoke online marketing, is in the running to claim the Best Use of Search Travel and Leisure honour at the European Search Awards, which are to be held in Reykjavik next month.

The awards celebrate the best in online marketing including search engine optimisation (SEO), online advertising and content marketing.

Crafted, a member of the EADT’s Suffolk Future50 listing of up-and-coming businesses, is one of eight nominees in the category, selected from hundreds of entries internationally.

It has received its nomination in recognition of work carried out for fast-growing European hostel brand Generator over the past year to raise its profile across the continent.

Generator, which was formed in 1995, targets the affordable city breaks market, with hotels in Barcelona, Berlin (Prenzlauer Berg and Mitte), Copenhagen, Dublin, Hamburg, Venice and London, with a Paris hostel due to open spring 2015.

A wide-ranging online marketing campaign, using eight languages, has led to a significant rise in website traffic and bookings for the chain, which provides exciting travel accommodation in European cities including Copenhagen and Barcelona.

Tom Gillman, head of sales and marketing at Crafted, said: “Everyone at Crafted is really excited to receive this international recognition, and to be shortlisted alongside some of the world’s best-known travel organisations.

“We work incredibly hard to create bespoke campaigns for our clients that work for them and support their business. Generator is a fresh and modern travel brand to work with, and a win in Reykjavik would be fantastic for both of us!”

Emma Benney, director of marketing at Generator, added: “We have been delighted with Crafted’s innovative approach to search marketing, and the results have enabled our rapid growth in bookings and online visibility. Our boutique hostels are located in eight amazing continental cities, so to be shortlisted for this internationally recognised award is great news for us, and we all have our fingers crossed.”

Crafted, established in 2005, offers bespoke web development, technical solutions, design, search marketing and PR servies. It employs a growing team of more than 50 digital marketing experts, and is ranked in Econsultancy’s top five digital agencies in the East of England,

shares

0 comments

Man rescued after car carshes into pond

A driver was left stranded on top of an upturned car in the middle of a pond after the vehicle left a country road in the early hours of this morning.

Secretary of State for Transport Patrick McLoughlin visited Andrew Harston, Director Shortsea of ABP, during a tour of Ipswich Haven Marina.

Transport Secretary Patrick McLoughlin got a first-hand look at the problems facing villagers on the A12 in Suffolk as he travelled from Ipswich to Lowestoft.

Health minister and Suffolk MP Dan Poulter last night labelled the move a step in the right direction, saying it will hugely benefit patients.

Evening and weekend GP services could return to Suffolk as early as this summer, it can be revealed today, but a reduction in the anticipated funding means just one centre will initially open to patients.

New smart tickets are to be introduced by Abellio Greater Anglia.

Season ticket holders on Abellio Greater Anglia trains are set to be among the first in the country to get a new plastic “smart ticket” later this year.

Drink-driver jailed

A drink-driver has been jailed for six weeks and banned from the road for five years.

Car and motorbike collide in Foxhall Road

A motorcyclist escaped without serious injury following a collision with a car in Foxhall Road, Ipswich, this morning.

One sixth form in Ipswich

West Suffolk College is forming a partnership with the biggest sixth form in Ipswich in a move which brings together two of the counties “strongest” education providers.

Police in Manningtree investigating the theft of alcohol from the Co-op in Riverside Avenue, East Lawford, would like to identify the woman in these images

Police have released CCTV images of a woman they want to trace following the theft of alcohol from a Co-op store in Manningtree.

Colchester General Hospital.

More patients could be treated at Colchester General Hospital in a bid to increase income for the trust that runs it.

Tobias Aldred (1) admires the Constable painting on show at Christchurch Mansion in Ipswich.

It’s the centrepiece of the most important art exhibition at Ipswich’s Wolsey Gallery for years – but what is the most striking feature of John Constable’s masterpiece Salisbury Cathedral from the Meadows?

Most read

Most commented

Topic pages