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Ipswich: Furnishings retailer Glasswells rolls out new corporate branding

06:00 26 June 2014

The new-look Glasswells store in Ipswich.

The new-look Glasswells store in Ipswich.

Archant

Home furnishings retailer Glasswells has unveiled a new look for its store in Ipswich.

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The Ranelagh Road unit now features exeterior signage in line with new corporate branding which was rolled out at the company’s Bury St Edmunds store last year.

Managing director Paul Glasswell said: “Glasswells have been supplying the homes of Ipswich with furniture and carpets for over 25 years now and, in that time, we have built up a strong base of loyal customers.

“More recently we have been working very hard to develop our brand image to better represent the company that we are today; this is particularly important in Ipswich where we find a greater diversity of people and have to compete with some big names in the furniture industry.

“I am very pleased with the impact that the new signs have created, both here and at Bury, and we hope that they will help to attract many more new visitors into our beautiful showrooms.”

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1 comment

  • I don't know if its an improvement... I cannot remember what the old one was like. One criticism I have is its very grey pastel appearance - its professional but not exactly welcoming. Do they still use their old van? That has seen better days.

    Report this comment

    Ipswich Entrepreneur

    Thursday, June 26, 2014

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