Partly Cloudy

Partly Cloudy

max temp: 11°C

min temp: 3°C

ESTD 1874 Search

Ipswich: Police push forward with campaign to reduce super-strength booze

09:51 22 November 2012

Archant Norfolk Photographic © 2011

OFF-licences are continuing to pledge their support for Suffolk police’s ‘Reducing the Strength’ campaign.

shares

The initiative, run by police and partners, was launched in the town in September, and aims to stop the sale of super strength beer, lager and cider from off-licensed premises.

Since the campaign’s launch, national retailer Waitrose has pledged its support, by signing up it’s town centre and East Ipswich stores, and in total an additional ten stores have become super strength free.

Initial support was secured from national partner, the East of England Co-Operative Society, who helped launch the initiative.

Following this, Tesco agreed to remove these products from its stores in the Ipswich Borough District, as did Martin McColl.

The campaign is a joint initiative between Suffolk police, NHS Suffolk, Ipswich Borough Council, Suffolk County Council and the East of England Co-Operative Society and involves partners asking off-licence owners to voluntarily remove super strength products from their stores.

Following the campaign launch, 53 of the town’s stores were ‘super strength free’.

Sixty-three stores are now signed up, meaning over half of the premises in the town are on board.

Assistant Chief Constable Tim Newcomb said, “We are really pleased with the support we have received from national retailers, as well as from members of the public and from police forces and councils across the country.

“The campaign has sparked a huge amount of interest locally and nationally, with many people intrigued by the idea and recognising the positive impacts it could bring.

“What we need now is further support from the people at the heart of this, the businesses who sell super strength alcohol to vulnerable people, whose lives are being damaged by this extremely harmful substance.

“Key national retailers have publicly pledged their support to our campaign, and we now want independent stores to follow suit, and get involved.

“We know the damage it can cause, one can of super strength lager can contain the entire recommended daily intake of alcohol.

“The effect it can therefore have on individuals who drink it and on the communities where it is sold and where it is consumed, can be quite significant.

“We have written to every off-licence owner in the town, outlining how they can get involved. It is voluntary for them to sign up, but we would like them to make their participation formal, by amending their licence conditions to prevent them selling these products permanently.

“This usually attracts a fee, but our partners at Ipswich Borough Council have removed this charge for anyone who signs up between now and April next year.

“We are now in the process of visiting each store to talk to the business owners about the positive effects this change could bring for them, and to answer any concerns they may have.

“I would encourage the owner of any off-licensed store in the town who has not already signed up to get in contact with us, to talk to us about the campaign, the support we can offer in helping them go ‘super strength free’, and how they can help us improve the quality of life in Ipswich.”

Related articles

shares

1 comment

  • All that will happen here is that some free-market thinking individual will simply open a shop or adapt their merchandise for all those who want super-strength booze. As far as I know tramps don't go shopping in Waitrose. Well meaning as this clearly is, it won't work because the UK is not a communist country.

    Report this comment

    Sam

    Thursday, November 22, 2012

A small plane kept the Virgin balloon company for part of the trip

Geometrical farmers’ fields, tree canopies and a selfie were all caught on camera when photographer Sarah Lucy Brown flew over the county in a hot air balloon.

Jonathan Glenister, who has been reported missing

Police are searching for a 20-year-old man from Haverhill who has not been seen since Saturday evening.

HMS Rhododendron at anchor in Russia

Talk of VE Day evokes different memories for different people. For Arthur Simmons, it came as he sailed back from Russia.

IPSWICH TOWN FOOTBALL CLUB

Fans of the animated Disney film Frozen will have the opportunity to experience every song and snow flake with an Open Air Cinema Day at Ipswich Town Football Club this summer.

Debenham village parish sign.

The leader of a Suffolk village authority has questioned the electoral process after a representative could not stand for re-election due to citizenship issues.

Delays have been caused by a signal fault

Rail services between Norwich and Diss are having to run at a reduced speed on some lines due to a fault with the signalling system.

The future of RAF Lakenheath will be central to election battle in West Suffolk on May 7

Forest Heath District Council covers a large rural area, stretching from the Cambridgeshire border and Newmarket in the south to the town of Brandon on the Norfolk border.

Blackburn v Ipswich

Ipswich Town have sold almost 2,000 tickets so far for Saturday’s crucial away trip to Blackburn Rovers, and there are still some remaining.

Aerial shot of Ixworth.

Four vehicles collided at a roundabout on the A1088 in Ixworth.

Have you seen any of the livev TV debates ahead of the General Election?

It’s nearly time to cast your vote and with just a week to go before the country goes to the polls, we want to know your current views on several key issues.

Most read

Most commented

Topic pages