IPSWICH: The borough scheme to cut charges at most of its town centre car parks has helped to attract thousands of new shoppers.

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Borough leader David Ellesmere said price cuts at four car parks had brought almost 20,000 new shoppers to the town centre since November.

Tariffs of £1 an hour apply to Crown car park, William Street (next to Crown Pools), the new Regent public car park in Woodbridge Road, Upper Barclay Street and Bond Street.

Crown alone has seen more than 14,000 extra customers since last November, while the Regent car park has welcomed an extra 2,550 since Christmas.

The new tariff was extended to William Street last month and an extra 2,500 people have parked there.The total of 19,588 extra customers applies to four of the car parks – it does not include Bond Street.

Mr Ellesmere said: “This is very good news as it shows that our cheap parking policy is attracting more people to the town centre.

“Clearly, we have no control over private operators but we have taken the lead and hope they will follow us.”

Ipswich central chief executive Paul Clement said: “We saw an increase in business in January and this kind of initiative is clearly good for the town.”

Have the new prices made Ipswich more attractive? Write to Your Letters, Ipswich Star, 30 Lower Brook Street, Ipswich, IP4 1AN or e-mail starletters@archant.co.uk

7 comments

  • So IBC have proved what everyone knows, that car parking charges deter visitors. Can somebody at IBC please contact Babergh DC and inform them of this before they kill off Sudbury and Hadleigh by raising parking fees again?

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    Sudders

    Thursday, February 28, 2013

  • How do you know that these are 20k new shoppers to the town...surely most have just switched from another more expensive car park! Good business by the borough but poor reporting by the Star

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    Maserati

    Thursday, February 28, 2013

  • Went into the town durying the week for the first time in years.. Never again, THERE ARE NOOOO SHOPS WORTH GOING INTO!!! most of the time people from stowmarket or bury use to come here because they didnt have the shops in there town, now every town has a charity shop or tescos that there is no need to come...BYE BYE town

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    an idea

    Thursday, February 28, 2013

  • So encouraging an additional 20,000 cars into Ipswich is deemed a success? Maybe that's why the councillors voted to close down Bury Road Park & Ride - how much additional traffic has that generated in the town?

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    Bob

    Thursday, February 28, 2013

  • Amazing! Today Ipswich Borough councillors finally wake up to the idea that lowering car parking prices may actually help to get more visitors into the town, whilst just yesterday Suffolk County councillors admitted that Ipswich is an anti car zone.They will be telling us next that cheaper business rates might also encourage business back into the town centre soon as well!

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    england1770

    Thursday, February 28, 2013

  • Encourage shoppers into Ipswch?! The Martlesham Park and Ride no long stops at Tower Ramparts - what use is that? It's the bus stop that almost everyone preferred as it's so close to the town centre. Does Ipswich actually want shopper and visitors?

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    Suffolk Sue

    Thursday, February 28, 2013

  • Yes - 20,000 new shoppers, no shops, and more gridlock. Well done IBC

    Report this comment

    Chris D

    Thursday, February 28, 2013

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