Partly Cloudy

Partly Cloudy

max temp: 10°C

min temp: 3°C

ESTD 1874 Search

Southwold: Spring wins £5.5m contract to market Morocco tourism

06:00 17 July 2014

Erika Clegg of Southwold-based Spring.

Erika Clegg of Southwold-based Spring.

Archant

Suffolk communications design agency Spring has won a £5.5million contract to market Morocco as a tourist destination.

shares

The contract, secured by the Southwold-based firm following a two-month tender process involving six British agencies, runs for three years and covers marketing in the UK, the United States and Canada.

It has been awarded as part of Morocco’s Vision 2020 tourism programme, through which the north African country aims to establish itself as a World Top 20 tourism destination by doubling its tourism income.

Spring’s co-founder, Erika Clegg, said: “The Moroccan Tourist Board approached us and invited us to tender direct, following our high profile work for Visit Suffolk and a number of European governments. We have recommended a robust creative strategy and campaign plan with bold targets to take Morocco up to 2018.

“Creatively, it’s a gift: this country is utterly magical, has a fabulous approach to hospitality and is very easy to get to from anywhere in Britain.

“We’ll be able to make exhilarating use of colour and texture, and deploy a range of media including some cutting edge digital and experiential activities, to demonstrate the sensory wealth that greets Morocco’s visitors.”

Spring, which has a satellite office in Barcelona and media partners in London and Washington DC, will start work on the project with immediate effect.

shares

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Mark Bee and his deputy Lisa Chambers at Endeavour House in Ipswich after they saw off last year's challenge to their leadership.

Suffolk County Council leader Mark Bee is to step down after four years in the role.

Suffolk has an ageing population - but can we cope?

Dramatic increases in the average age of people in Suffolk have been highlighted in a report which reveals that in some areas nearly one in 10 are expected to be aged 85 or over in the next two decades.

Damage to overhead wires between Diss and Stowmarket - photo courtesy of Greater Anglia

Rail users face an afternoon and evening of severe delays on routes between Norwich and London, after high winds caused damage to overhead power lines between Stowmarket and Diss.

A large tree has smashed into electricity cables after heavy winds in Great Barton.

Strong winds early today have brought down trees and power lines around the county, causing disruption for morning travellers.

Disused frontage at Severalls Hospital.

Trespassers on a derelict hospital site have been warned they will be prosecuted.

Ipswich Crown Court

An Ipswich woman accused of throwing a plate at her brother’s head during a violent row on their mother’s birthday has been cleared of assault by a jury.

Abbey Gardens - are you proud of Suffolk's green spaces?

Welcome to Suffolk Says – your opportunity to give your views on a range of important issues in our county.

Fears over future of probation service in Suffolk and elsewhere in East Anglia

Criminals jailed for up to a year could be supervised over the phone and use kiosks to report to the probation service electronically once they are released back in the community.

Gorseland Primary School, Ipswich.

Parents are “delighted” after they were told eight support centres for children with additional needs were granted a stay of execution.

Shining Lights awards at West Suffolk Hospital, Bury St Edmunds. Left to right, Becki Nunn, Amber Rout, Kelly Bugg.

Healthcare staff who have helped to make a real difference to patients and their families over the last 12 months have been celebrated at the annual Shining Lights awards.

Most read

Most commented

Topic pages