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Southwold/Walberswick: Families holidaying in Suffolk so they can visit landmarks featured on TV shows Grandpa in my Pocket, Spring Watch and Coast

17:11 25 April 2014

A recent episode of Countryfile was filmed in Suffolk

A recent episode of Countryfile was filmed in Suffolk

The rise of ‘toddler tourism’ is helping to drive a growth in short breaks and getaways to Suffolk.

Southwold lighthouse - featured on CBeebies show Grandpa in my PocketSouthwold lighthouse - featured on CBeebies show Grandpa in my Pocket

Industry heads have said exposure the region has enjoyed on television shows – including on Countryfile, property shows and particularly the CBeebies pre-school channel – has served to boost the county’s tourism profile.

Businesses based in Southwold, whose landmarks are key features in Sunnysands the location of hit children’s show Grandpa in My Pocket, has said the daily exposure has brought the region’s attractions to a larger audience.

Alex Paul director of sales and marketing at Gough Hotels, which owns Southwold Pier – the home of Miss Smiley’s Café in the CBeebies show – said: “We can’t monitor direct traffic from Grandpa in My Pocket, but it certainly is an excellent profile for a great iconic attraction.”

Much of the outside footage is shot around Southwold and Walberswick and regularly includes footage of the lighthouse and pier. The “home” of the shrinking Grandpa, played by James Bolam, is Seahorse Cottage on Aldeburgh’s seafront.

Chemistry Technician Rochelle Grimmer being interviewed about her role at Sizewell by Countryfile presenter Julia Bradbury.Chemistry Technician Rochelle Grimmer being interviewed about her role at Sizewell by Countryfile presenter Julia Bradbury.

Speaking after an Easter holiday that saw thousands enjoy the sunshine at the region’s resorts, Mr Paul said the exposure was great news for the rest of the county, with visitors likely to disperse around the region while strengthening Suffolk’s reputation as a family destination.

He added: “I think inter-generational tourism has now been established and recognised as a trend – families going on an all encompassing break with grandparents and grandkids.

“That’s a growing in domestic tourism. The family goes together; the grandparents can take the kids so the parents get a bit of time out. Predominantly for domestic tourism that’s what we’re seeing. It’s also driving a lot of the business towards short breaks where families are getting together for a long weekend. It’s really growing.”

Keith Brown, chief executive officer at Visit East Anglia, said pester power created by shows such as Grandpa in My Pocket, could be another feather in Suffolk’s cap.

Countryfile Matt Baker and Dave Piper at FlatfordCountryfile Matt Baker and Dave Piper at Flatford

He added: “Certainly the power of the television and things like Spring Watch, Countryfile, Coast and all of those things that have featured Suffolk positively, has given Suffolk a tremendous boost for people thinking ‘I would like to go there’.

“We come across very well on television, which is great.”

Abnormal loads will be making their way along the roads of Suffolk over the next two weeks

Motorists in Suffolk are being warned to watch out for traffic delays as three abnormal loads slowly make their way long the county’s roads over the next two weeks.

The 352d Special Operations Wing held a memorial on June 20 to say goodbye to SSgt Hunter Davis of the 352 SOMXS who lost his life in a tragic vehicle accident June 7.

Sending a text while driving most likely caused the death of a Suffolk airman, who lost control of his car moments after using his phone, an inquest has heard.

Archant Suffolk have moved into their new
 offices at 120 Princes Street, Ipswich.

Archant’s new Suffolk headquarters opened for business this morning at the junction of Princes Street and Portman Road in Ipswich.

The cake was missing a few cherries and the squirrel has lost his nuts

My husband baked a cake. I was warned this could happen, writes Lynne Mortimer.

An East of England Ambulance Trust ambulance. Photograph Simon Parker

A motorcyclist has been injured after a collision with a car in Bury St Edmunds.

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