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Sudbury/Hadleigh: Penny Wilby claims to have saved £200 this month by turning her back on supermarkets in favour of local shops

07:30 17 May 2014

Penny Wilby has set up a website promoting local business. Penny is pictured at home in Boxford.

Penny Wilby has set up a website promoting local business. Penny is pictured at home in Boxford.


An entrepreneur has saved plenty of cash by shopping locally.


Penny Wilby is the driving force behind the new Sudbury section of – which showcases the best local businesses based on recommendations. Practising what she preaches, Ms Wilby has spent this month shopping solely in Sudbury and Hadleigh – and anticipates being £200 better off by the end of May.

“When I go the big supermarkets, I always get taken in by the offers,” she said. “There’s something refreshing about being served by someone who owns the business and really cares about it.”

Ms Wilby will be at Sudbury Farmers Market on May 30, showing-off local fashion products on a mannequin.




  • If Penny is saving £200 per month, what on earth is her normal bill. I am married and we dont spend nowhere near that amount normally. What penny is saving each month I wouldn`t have thought it takes much to cut back and buy cheaper products

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    Sunday, May 18, 2014

  • I suggest the EADT at least validates these claims before just posting them. To claim a saving of £200 in a month is just silly. Most people do not even spend that much in a month Lets be generous and easy her monthly shopping bill is £400 . That means she is claiming she saved 50%. That claim is just ludicrous

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    Saturday, May 17, 2014

  • Not really surprising. Supermarkets are good at promoting things that people THINK they know the price of, like bread or milk, but behind all the "special offers" they're actually much more expensive than other shops. Compare the price of fresh fruit & veg at a supermarket with that at your local market or greengrocer's - you'll find it's not only more expensive at the supermarket but it's also far less fresh. I reckon to use supermarkets about once a month now, mainly for things like frozen stuff that's not readily available elsewhere and though I haven't calculated what I save, it's a lot.

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    Saturday, May 17, 2014

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