Partly Cloudy

Partly Cloudy

max temp: 11°C

min temp: 10°C

Search

Suffolk: Curious County marketing campaign that was branded ‘idiotic’ launches today

PUBLISHED: 12:49 12 February 2013 | UPDATED: 12:49 12 February 2013

The Curious County

The Curious County

Archant

A CAMPAIGN aimed at promoting Suffolk by branding it “The Curious County” will be officially launched today.

When the initiative was announced last year there were questions raised about the marketing exercise - with one Suffolk MP calling the slogan “idiotic and meaningless”.

But as the dust settled the quirky monicker was deemed appropriate and now the campaign, led by Visit Suffolk, will be formally unveiled today.

Visit Suffolk says the meaning of “The Curious County” is two-fold - it reflects the “natural urge to be curious about Suffolk” while suggesting there is something intriguing and different about what it has to offer.

Amanda Bond, brand manager for Visit Suffolk, said: “Suffolk is intrinsically curious because it presents visitors with a unique journey, bespoke to their needs and interests.

“Our offering is so vast that we can cater for all; the discovery of this and the wonderful array of attractions, restaurants, accommodation providers, cafes, delis, shops, heritage sites and landscapes makes a visit so unique.”

Sponsors of the campaign include a prestigious list of Suffolk businesses big and small, including Adnams, Gough Hotels, National Trust, Suffolk Secrets, TA Hotel Collection, Africa Alive, Bruisyard Hall, RSPB Minsmere, Landguard, Aldeburgh Music, Elveden, DanceEast, the National Horseracing Museum, Latitude Festival and the Ickworth Hotel.

“The Curious County” campaign is being led through a digital marketing campaign via the www.thecuriouscounty.com microsite.

There will also be a high-profile presence on social media through Facebook and Twitter and all activity will go live after the launch today.

The campaign is divided into seven themes; history and heritage, arts and culture, outdoors, family, coast, indulge and food and drink.

Ms Bond added: “With so much to offer, it’s been fantastic to compile a compendium of curious experiences. Where possible we’ve tried to reflect the entire length and breadth of the county from the dragon lore of Bures to the Victorian seaside gardens of Lowestoft.”

Related articles

Drivers are advised that it is “highly likely” the Orwell Bridge in Suffolk will shut during tomorrow morning’s rush hour amid forecasts of 65mph gusts.

Two teenagers wanted in connection with the attempted murder of a 17-year-old in Colchester are still at large following a “targeted” attack.

An investigation into whether ambulance delays caused the deaths of patients in the East of England must be transparent and independent, a union leader has warned.

A couple who run a hedgehog rescue charity from their home near Stowmarket say they released more than 400 of the little animals into the wild just last year.

A theatre workshop with a difference is making its way to Stowmarket for the first time this year.

A man has been arrested in connection with an attempted post office robbery in north Essex.

Suffolk County Council’s element of tax bills this year will see the biggest percentage rise since the notorious 18.5% hike in 2003.

Most read

Eating Out in the Broads

cover

Click here to view
the Eating Out
supplement

View

Visit the Broads

cover

Click here to view
the Visit the Broads
supplement

View

London Boat Show 2018

cover

Click here to view
London Boat
Show supplement

View

Show Job Lists

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter
MyDate24 MyPhotos24