Sunny

Sunny

max temp: 27°C

min temp: 16°C

ESTD 1874 Search

Suffolk: Campaign targets short-break visitors to boost county’s multi-million pound tourism industry

14:02 06 January 2014

Take Me To Suffolk

Take Me To Suffolk

A new campaign is launched today to attract more people to visit Suffolk and further boost the multi-million pound tourism industry outside the high season.

shares

County has dozens of tourist attractions

Suffolk has dozens of tourist attractions – and organisers are hoping to visitors using the new website to find about one will be tempted to find others.

The heritage coast stretching from Felixstowe to Lowestoft has many attractions from attractive resorts like Southwold and Aldeburgh to the lost city of Dunwich and Minsmere – considered by many to be the finest nature reserve in the country.

Further inland the castle at Framlingham is a popular destination – and Flatford in the heart of Constable Country is a major attraction for visitors. Sutton Hoo is one of the oldest tourist attractions in the country – with one of the newest visitor centres.

In the west of the county Newmarket is a major draw as the home of British horseracing and Bury St Edmunds is becoming an increasingly popular tourist destination with its cathedral and abbey ruins.

Ickworth House near Bury is one of the most individual, and idiosyncratic, stately homes in England – and Sudbury is a historic market town which is home to Gainsborough’s House.

Ipswich itself is the oldest English town – and its Waterfront is increasingly becoming a draw for tourists.

“Take Me To Suffolk” aims to increase the number of visitors during the “shoulder” periods outside the main summer holidays.

It is hoping to attract more visitors, especially from the South- East and Midlands, who might be encouraged to spend a couple of nights in the county to refresh their batteries.

The campaign operates online via a user-friendly micro-site and Facebook App, both centred on a map of Suffolk which comes to life as the user explores.

The interactive map is populated with places to visit, stay, eat, drink and experience and, regardless of where each visitor plans to base themselves, they will gain inspiration to enhance the visit.

A national public relations programme targeting newspapers supplements, magazines and online media is also under way.

More than 70 businesses are supporting the campaign from independent local businesses to national organisations.

They include the National Trust, Easton Farm Park, Greater Anglia, New Wolsey Theatre, Angels and Pinnacles, English Heritage, Milsoms Hotels, Bid4Bury, Adnams and Go Ape.

Take Me to Suffolk follows on from Visit Suffolk’s 2013 “Curious County” campaign which started with controversy, but was eventually credited with boosting tourism revenue by more than £750,000 last year.

Amanda Bond, brand manager for Visit Suffolk said: “Take Me to Suffolk is about raising Suffolk’s profile as a year-round holiday destination for long and short UK breaks, with specific focus on the shoulder seasons when the industry is in need of more people through the doors.

“The crux of the campaign is sharing and discovery, thanks to the intuitive map.

“A visitor might land on the site expecting to research one particular area of interest, but the site functions to tease and intrigue visitors with other attractions and places to stay to entice a longer stay.

“It is hoped this will generate more spend for the local economy and enhance the profile of Suffolk and all it has to offer.”

The campaign is mainly aimed at those living within a 50-mile radius of London, the East Midlands, Hertfordshire, Essex and Norwich.

shares

2 comments

  • Well Amanda this is far more purposeful than that flop of a Curious County campaign, which was falsely credited with boosting tourism revenue by £750,000. I am glad you have taken expert advise from the team at Spring who have dug you out of a hole with this.

    Report this comment

    David White

    Monday, January 6, 2014

  • For many years I have been wanting to visit presumably lovely places like Lavenham, Long Melford, Minsmere, Ickworth. But no chance. Because I don't have a car (despite the automatic assumption that 'everybody' must have one - sorry, wrong!), and there is no feasible public transport from Ipswich.

    Report this comment

    blue&white

    Monday, January 6, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

The incident happened on the A12

A lane on the A12 at the Foxhall roundabout near Martlesham was blocked following a three-vehicle crash.

Bolts of lightning during the storms above Ipswich in the early hours of Saturday, pictured by Tina Boniface

Fierce lightning storms swept over Suffolk and Essex last night.

John McGuire

A 25-year-old man who went missing from a mental health unit in Colchester has been found safe and well.

A broken down train has blocked the Marks Tey to Sudbury route

A broken down train has forced services between Sudbury and Marks Tey to be suspended – with delays expected for the rest of the day.

Mounted police officers patrol on the beach of  Sousse, Tunisia. Inset image of Stuart Cullen.

The body of Suffolk man Stuart Cullen, one of 38 people killed in the Tunisian terror attack, is being returned to Britain today.

National Lottery winners pictured helping out on a build at Black Notley Community Association in Braintree, Essex. Pictured are the team working hard in the sunshine to complete the job.

Lottery winners with a combined worth of £25million mucked in to help create a holiday haven in Black Notley.

Suffolk county councillor Lisa Chambers

More than 90% of parents in Suffolk have had their first-choice places accepted for their children starting school this September, it has been revealed.

Actor, Dudley Sutton, who plays William Makepeace in Emmerdale and was Tinker in Lovejoy, will be exhibiting his art work at the Aldeburgh Beach Lookout.

Perhaps best known for his long and distinguished acting career, Dudley Sutton harbours myriad other talents – some of which are displayed on the coast today.

The police helicopter was deployed to help the search.

Concern is growing for a man who is missing from the Cambian Fairview Hospital in Colchester.

There has been 64 serious motorcycle crashes in Essex

A major campaign is being launched to educate motorcyclists as the number of serious crashes involving riders on Essex roads continues to rise.

Most read

Most commented

Topic pages