Sunny

Sunny

max temp: 20°C

min temp: 13°C

ESTD 1874 Search

The pigs are coming. Find out more about

Pigs Gone Wild

here.

Suffolk: “Curious county” campaign gets backing as row becomes viral

13:36 15 October 2012

The Curious County logo

The Curious County logo

Archant

THE company behind Visit Suffolk’s proposed new “Curious County” tourism campaign has defended the slogan.

The campaign, devised by Ipswich-based agency Condiment, was unveiled by Visit Suffolk brand manager Amanda Bond during a conference for tourist industry professionals at the end of last month.

It is due to be the centrepiece of a campaign in 2013 - but it has already been criticised by four of the county’s MPs.

Bury St Edmunds MP David Ruffley branded it as “idiotic and meaningless”, adding: “There is great tourism potential in Suffolk. There is nothing curious about what we have to offer.”

However, Chris Waters, one of two partners heading up Condiment, said the campaign was aimed at showing there was more to the county than its traditional attractions.

He said: “There is still the fish and chips at Aldeburgh, the wonderful setting of Southwold and all the superb countryside.

“But we wanted to show there is much more to Suffolk – like the arts and cultural festivals that are growing and becoming more important every year.

“We’ve got the Spill festival coming to Ipswich – it’s the first time that has been out of London.”

Mr Waters said the curious county slogan also referred to Suffolk’s position at the forefront of industry and technology.

“When you look at places like Felixstowe and Adastral Park the technology is well to the fore – it’s the curiosity of people at Adastral which means it has more patents per square metre than anywhere else.”

Mr Waters said only part of the campaign was revealed at last month’s Visit Suffolk conference at the Ipswich Waterfront.

It has also emerged that some of the county’s best-known hotels and tourist attractions were represented on the committee that picked the campaign.

Mr Waters said there was a stir when the slogan and logo was unveiled: “But people there understood what we are trying to do, and we are still working on the full campaign.”

Users of Twitter launched a campaign over the weekend using the hashtag #proudtobecurious to show their support for the campaign.

Although one tourist boss said the campaign went down “like a lead balloon” when it was unveiled at the conference.

Related articles

5 comments

  • What a daft idea, hey how about "Suffolk-the daft County" or "-the weird County" I really don't like it at all and fail to see how that in anyway will help to promote Suffolk to anyone... BBC have picked up on it now, so watch out, is Suffolk about to become the laughing stock, or worse,once again ? http:www.bbc.co.uknewsmagazine-19959510

    Report this comment

    mmm

    Tuesday, October 16, 2012

  • A meaningless slogan put together buy a clueless Agency. Utter nonsense!

    Report this comment

    David White

    Monday, October 15, 2012

  • There's no doubt that branding Suffolk as curious is risky. But equally, there's no point doing something safe that isn't distinctive and memorable. If this is just a slogan - which I very much doubt - then it will be a disaster. But if it's delivered cleverly and in context - which I believe it will be - then it will stick in peoples minds, make them either pick up the brochure or click on the image to find out more. Good luck with it!

    Report this comment

    Erm, Why?

    Monday, October 15, 2012

  • The really curious aspect of The Waterfront is that Ipswich chose to demolish so many buildings that had fallen into disuse after two centuries of wealth-creating use, only to replace them with brand-new buildings that have been in wealth-sapping disuse from the outset.

    Report this comment

    Roy Everett

    Monday, October 15, 2012

  • How about "Suffolk packs a punch"?

    Report this comment

    Claire Jordan

    Tuesday, October 16, 2012

The views expressed in the above comments do not necessarily reflect the views of this site

Pc Andy Masterson checks motorists speeds on the A140 at Stonham Parva.

Suffolk’s Police and Crime Commissioner has said he is ‘sick of arrogant drivers’ after the number of motorists clocked travelling at 100mph-plus trebled in a year.

Ben Gummer

All of Suffolk’s MPs had backed the campaign to keep Britain in the European Union – and were left shattered by the decision to pull out.

John Dugmore

Campaigners from the business community on both sides of the EU membership debate were agreed yesterday on the need for the Government to make stability its top priority in the wake of the vote for Brexit.

Aldeburgh beach

Global superstar Taylor Swift has been spotted strolling the streets of a Suffolk seaside town, after she flew into the country to meet her rumoured new love interest’s mother.

Michael Gove and Boris Johnson join Tim Passmore during a visit to Ipswich for the leave campaign.

One of Suffolk’s most prominent “Vote Leave” supporters has urged those who voted the same way not to feel guilty about their decision.

Pro-European protesters demonstrate outside Downing Street. Although the police monitored the demonstration, they said it was peaceful and there were no arrests.

Supporters of the Europe took to the streets of British capital cities to protest about the referendum decision to pull out of the EU.

The EU Referendum count at Riverside Leisure Centre in Chelmsford.

The feeling on the streets of Ipswich after Thursday’s historic referendum was one of shock – even for the town’s many Leave supporters.

Most read

Great Days Out

cover

Click here to view
the Great Days Out
supplement

View

Most commented

HOT JOBS

Show Job Lists

Streetlife

Newsletter Sign Up

Sign up to the following newsletters:

Great British Life

Great British Life
MyDate24 MyPhotos24