Partly Cloudy

Partly Cloudy

max temp: 22°C

min temp: 16°C

ESTD 1874 Search

The pigs have arrived. See the latest

Pigs Gone Wild

news here.

Suffolk: “Curious county” campaign gets backing as row becomes viral

13:36 15 October 2012

The Curious County logo

The Curious County logo

Archant

THE company behind Visit Suffolk’s proposed new “Curious County” tourism campaign has defended the slogan.

The campaign, devised by Ipswich-based agency Condiment, was unveiled by Visit Suffolk brand manager Amanda Bond during a conference for tourist industry professionals at the end of last month.

It is due to be the centrepiece of a campaign in 2013 - but it has already been criticised by four of the county’s MPs.

Bury St Edmunds MP David Ruffley branded it as “idiotic and meaningless”, adding: “There is great tourism potential in Suffolk. There is nothing curious about what we have to offer.”

However, Chris Waters, one of two partners heading up Condiment, said the campaign was aimed at showing there was more to the county than its traditional attractions.

He said: “There is still the fish and chips at Aldeburgh, the wonderful setting of Southwold and all the superb countryside.

“But we wanted to show there is much more to Suffolk – like the arts and cultural festivals that are growing and becoming more important every year.

“We’ve got the Spill festival coming to Ipswich – it’s the first time that has been out of London.”

Mr Waters said the curious county slogan also referred to Suffolk’s position at the forefront of industry and technology.

“When you look at places like Felixstowe and Adastral Park the technology is well to the fore – it’s the curiosity of people at Adastral which means it has more patents per square metre than anywhere else.”

Mr Waters said only part of the campaign was revealed at last month’s Visit Suffolk conference at the Ipswich Waterfront.

It has also emerged that some of the county’s best-known hotels and tourist attractions were represented on the committee that picked the campaign.

Mr Waters said there was a stir when the slogan and logo was unveiled: “But people there understood what we are trying to do, and we are still working on the full campaign.”

Users of Twitter launched a campaign over the weekend using the hashtag #proudtobecurious to show their support for the campaign.

Although one tourist boss said the campaign went down “like a lead balloon” when it was unveiled at the conference.

Related articles

5 comments

  • What a daft idea, hey how about "Suffolk-the daft County" or "-the weird County" I really don't like it at all and fail to see how that in anyway will help to promote Suffolk to anyone... BBC have picked up on it now, so watch out, is Suffolk about to become the laughing stock, or worse,once again ? http:www.bbc.co.uknewsmagazine-19959510

    Report this comment

    mmm

    Tuesday, October 16, 2012

  • A meaningless slogan put together buy a clueless Agency. Utter nonsense!

    Report this comment

    David White

    Monday, October 15, 2012

  • There's no doubt that branding Suffolk as curious is risky. But equally, there's no point doing something safe that isn't distinctive and memorable. If this is just a slogan - which I very much doubt - then it will be a disaster. But if it's delivered cleverly and in context - which I believe it will be - then it will stick in peoples minds, make them either pick up the brochure or click on the image to find out more. Good luck with it!

    Report this comment

    Erm, Why?

    Monday, October 15, 2012

  • The really curious aspect of The Waterfront is that Ipswich chose to demolish so many buildings that had fallen into disuse after two centuries of wealth-creating use, only to replace them with brand-new buildings that have been in wealth-sapping disuse from the outset.

    Report this comment

    Roy Everett

    Monday, October 15, 2012

  • How about "Suffolk packs a punch"?

    Report this comment

    Claire Jordan

    Tuesday, October 16, 2012

The views expressed in the above comments do not necessarily reflect the views of this site

Ipswich Hospital

Hundreds of working days were lost at Suffolk’s largest hospital through psychological issues last month, prompting an investigation into the possible link between staff overtime and stress.

Chris Sturman, with his fiancee Sophie

A man who died off the Essex coast on Sunday has been described as “caring” and “much-loved”.

A fire at Autobreak salvage yard in the Hythe area of Colchester continues to smoke.

Residents living near to the scene of a scrapyard fire are being advised to keep their windows closed while emergency services deal with the blaze.

Police are investigating

An investigation has been launched after a woman reported being raped in Bury St Edmunds.

The aftermath of the collision on East Mersea Road on September 23, 2015.

A lorry driver appeared in court today charged with six counts of causing serious injury by dangerous driving after a bus crash in Essex.

Tess carried a faulty BRCA2 gene, which greatly increases the risk of developing breast and ovarian cancer.

The family of a 24-year-old woman from Ipswich who has died of cancer have paid tribute to her “strength” and “bravery” as she was determined to live life to the full despite the devastating diagnosis.

Mia and Toby Hambling with the Great Piggish Bake Off

They are more photographed than Kim Kardashian right now - and it is clear to see why.

Most read

Great Days Out

cover

Click here to view
the Great Days Out
supplement

View

Most commented

HOT JOBS

Show Job Lists

Streetlife

Newsletter Sign Up

Sign up to the following newsletters:

Great British Life

Great British Life
MyDate24 MyPhotos24