Partly Cloudy

Partly Cloudy

max temp: 18°C

min temp: 12°C

ESTD 1874 Search

WIN A NEW HYUNDAI i10 - See the EADT on June 8 for full details

Suffolk: Curious County marketing campaign that was branded ‘idiotic’ launches today

12:49 12 February 2013

The Curious County

The Curious County

Archant

A CAMPAIGN aimed at promoting Suffolk by branding it “The Curious County” will be officially launched today.

shares

When the initiative was announced last year there were questions raised about the marketing exercise - with one Suffolk MP calling the slogan “idiotic and meaningless”.

But as the dust settled the quirky monicker was deemed appropriate and now the campaign, led by Visit Suffolk, will be formally unveiled today.

Visit Suffolk says the meaning of “The Curious County” is two-fold - it reflects the “natural urge to be curious about Suffolk” while suggesting there is something intriguing and different about what it has to offer.

Amanda Bond, brand manager for Visit Suffolk, said: “Suffolk is intrinsically curious because it presents visitors with a unique journey, bespoke to their needs and interests.

“Our offering is so vast that we can cater for all; the discovery of this and the wonderful array of attractions, restaurants, accommodation providers, cafes, delis, shops, heritage sites and landscapes makes a visit so unique.”

Sponsors of the campaign include a prestigious list of Suffolk businesses big and small, including Adnams, Gough Hotels, National Trust, Suffolk Secrets, TA Hotel Collection, Africa Alive, Bruisyard Hall, RSPB Minsmere, Landguard, Aldeburgh Music, Elveden, DanceEast, the National Horseracing Museum, Latitude Festival and the Ickworth Hotel.

“The Curious County” campaign is being led through a digital marketing campaign via the www.thecuriouscounty.com microsite.

There will also be a high-profile presence on social media through Facebook and Twitter and all activity will go live after the launch today.

The campaign is divided into seven themes; history and heritage, arts and culture, outdoors, family, coast, indulge and food and drink.

Ms Bond added: “With so much to offer, it’s been fantastic to compile a compendium of curious experiences. Where possible we’ve tried to reflect the entire length and breadth of the county from the dragon lore of Bures to the Victorian seaside gardens of Lowestoft.”

Related articles

shares

5 comments

  • "“Suffolk is intrinsically curious because it presents visitors with a unique journey, bespoke to their needs and interests." Great marketing speak but no idea what it means in plain English.

    Report this comment

    Steve Blake

    Tuesday, February 12, 2013

  • Just by the fact that Mrs. Bond has to justify the ‘curious’ message and why it heads up the campaign say’s it all for me. A good Marketing campaign should be self explanatory! Where do we get these people?

    Report this comment

    David White

    Tuesday, February 12, 2013

  • You say "as the dust settled ... the slogan was deemed appropriate" - by whom? Criticisms were simply ignored as the project was rolled out regardless. And I cannot agree more with Steve Blake about the innate nonsense of the PR statement. "it reflects the natural urge to be curious about Suffolk" ??? Is this a parody?...

    Report this comment

    Baron Samedi

    Tuesday, February 12, 2013

  • For me, the irony of the title "Curious Suffolk" is that Suffolk people are some of the least inquisitive I have ever met. At best I would say the county is mind-numbingly parochial.

    Report this comment

    Origami Penguin

    Tuesday, February 12, 2013

  • I'm curious to know how much this daft branding cost the tax payer?

    Report this comment

    dinosaur detective

    Tuesday, February 12, 2013

The views expressed in the above comments do not necessarily reflect the views of this site

The Suffolk Young Farmers Tug of War at the Suffolk Show.

Having lived in the county for nearly 19 years, when telling people I had never been to the Suffolk Show, I was always given a surprised response.

Crowds enjoyed the scorching sunshine on the first day of the Suffolk Show 2015.
Hayden and Sienna Cawston in the beach area.

See your photos from day one of the Suffolk Show at Trinity Park today.

The mascots race at the Suffolk Show in the Presidents Ring.

Tractor Boy has spoken of his “regret” after finishing third in the Mascot Derby.

Glenn Williamson, from Williamson Partnership, will be featured on Homes Under the Hammer with a flat he has renovated in Ipswich.

An Ipswich businessman is to appear on the BBC show Homes under the Hammer after he increased the value of a property by £100,000.

Beautiful day for the first day of the Suffolk show

Town meets country with style and substance as Trinity Park basks in glorious spring sunshine. Lynne Mortimer reports on day one at the Suffolk Show.

Queen Elizabeth II and The Duke of Edinburgh leave Buckingham Palace, London, as the royal procession makes its way along The Mall ahead of the State Opening of Parliament. PRESS ASSOCIATION Photo. Picture date: Wednesday May 27, 2015. See PA story POLITICS Speech. Photo credit should read: Yui Mok/PA Wire

David Cameron said he aims to ensure the recovery reaches every part of the country – including the East of England – as the Queen delivered his One Nation agenda for the coming parliament.

Police have closed the road

A motorcyclist has died after a crash on the A120 at Wix.

John Dugmore of The Suffolk Chamber of Commerce

Prime Minister David Cameron has repeated his government’s pledges to invest in East Anglia’s infrastructure as the debate on the Queen’s Speech gets under way.

Harriet Gazeley tries her hand at DJ-ing in the skills discovery zone

College students have been painting nails, building stud walls and laying bricks in the learning and skills zone at the Suffolk Show.

Gas works

Concerns have been raised about the knock-on effect on traffic as a result of weeks of gas works in Clare this summer.

Most read

Most commented

Topic pages