Partly Cloudy

Partly Cloudy

max temp: 14°C

min temp: 7°C

ESTD 1874 Search

WIN A NEW HYUNDAI i10 - See the EADT on June 8 for full details

Suffolk/Essex/Norfolk: Early ripening strawberry crop reaches supermarket shelves

12:34 23 May 2014

Andrew Sturgeon is pictured in Lindsey with his early crop of strawberries.

Andrew Sturgeon is pictured in Lindsey with his early crop of strawberries.

Archant

A mild spring has prompted an early show of local strawberries this year, with the East of England Co-op taking its first deliveries direct from the fields of growers in Essex, Suffolk and Norfolk.

shares
Andrew Sturgeon is pictured in Lindsey with his early crop of strawberries.Andrew Sturgeon is pictured in Lindsey with his early crop of strawberries.

Supplier Andrew Sturgeon, of Lindsey Farm Lodge, near Hadleigh, said the weather in March and early April was “particularly favourable”.

“The result is we are about three weeks earlier than last year,” he said.

East of England Co-op’s local and fresh food manager Kevin Warden said: “Our Sourced Locally strawberries, which come direct from the farms into their nearest stores within 24 hours of picking, are always popular. This year, it’s great news for our customers that the season has started earlier than ever – and that we’ll be holding last year’s prices.”

“We now have local strawberries delivered direct to 90% of our stores which keeps our four local growers on their toes right through the summer because we sell punnets of strawberries almost as fast as they get delivered!”

Andrew Sturgeon is pictured in Lindsey with his early crop of strawberries.Andrew Sturgeon is pictured in Lindsey with his early crop of strawberries.

Andrew sturgeon will be delivering two varieties of strawberry, Elsanta and Sonata, to 35 Co-op stores, including the Co-op’s three new stores at Lavenham, Risbygate and Darsham. Andrew’s nearest store is at Hadleigh, under five miles from his farm, where strawberries can be in shoppers basket’s within four hours of picking.

Andrew said: “With any fruit the freshness decreases rapidly after picking and so the fact our strawberries go direct from farm to store means the fruit is as fresh and tasty as it can be and still has a wonderful strawberry aroma.

“All our fruit is grown to high standards, both in terms of fruit quality, food safety and care for the natural environment in which we operate. Our punnets display both the ‘LEAF’ and Assured Produce ‘Red Tractor’ labels.”

At Fiveways Farm in Colchester, Julian Mead will be supplying 20 Essex stores with three varieties of strawberry: Vibrant, Sonata and Serena.

Julian said: “This year the crop is three weeks earlier than last year which, as well as being good news for customers, also helps growers by spreading demand over a longer period which generally results in better quality of fruit in store. All fruit is early this year – for instance this will be the first year that we will be able to deliver raspberries to East of England Co-op stores in May.”

shares

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Essex Police last year searched the area near Scarfe Way in the investigation into the murder of Nahid Almanea.

The teenager from Colchester, initially arrested on suspicion of possession of an offensive weapon in the Salary Brook Trail on Tuesday was charged this evening.

Travellers on St Andrew's long stay car park, Bury St Edmunds.

The group of travellers have been told to leave by St Edmundsbury Borough Council or be taken to High Court.

Abellio Greater Anglia train.

The Greater Anglia services are being replaced by busses.

A large hole has appeared in the ground at the back of Holland and Barrett and Parkyns in Stowmarket.

Mystery surrounds the appearance of a six foot hole behind a shop in Stowmarket.

Sizewell A and B

A study is to be carried out around the Sizewell nuclear power stations site to investigate whether people eating food produced in the area or spending time there are vulnerable to radioactivity.

Thomson Airways' new Boeing 787 Dreamliner touching down at Stansted.

Stansted Airport today marked the arrival of the latest in airline technology with the launch of a new long-haul service from the Essex terminal.

Heavy farme equipment is load on to a low loader during the Suffolk Show clear up at Trinity Park

How do you follow-up the most successful Suffolk Show for years? With an epic Suffolk Show clean-up operation.

East House on George Street in Hadleigh.

A public inquiry is opening today in Hadleigh to decide the future of a popular park.

Police were at the scene

The incident happened just before 5pm near the Railway Bridge and drivers can expect delays in the area.

Police were at the scene

The incidents happened at around 2pm and drivers can expect delays while efforts to clear the oil spill are made.

Most read

Most commented

Topic pages