TOURISM bosses have joined forces to discuss the issues and challenges they face.

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More than 40 representatives of business, attractions, traders and councils have agreed improvements can be made to boost Tendring’s £350million a year tourism industry.

Tendring District Council organised the event at Clacton’s Princes Theatre last week to identify areas of improvement for the 2013 season.

Council leader Peter Halliday said: “We are aware of the massive benefit of tourism to Tendring and that is why I have appointed a cabinet member just for tourism for the first time.

“Some have been disenchanted with the council and its attitude to tourism in the past but I can assure you we want to be able to help providers solve some of their problems.”

Alan Goggin, cabinet member for tourism, said: “We have a tourism strategy, a fantastic document, but the job now is to bring that to life.

“We already possess a coastline that gives us so much; some of the best beaches and great places to visit with history coming out of our ears. We have the product – we must promote it.”

Town and parish councils will be encouraged to appoint someone to look after tourism.

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