Overcast

Overcast

max temp: 26°C

min temp: 19°C

ESTD 1874 Search

UK: Delia serves up her last show on TV

11:43 05 February 2013

Delia Smith

Delia Smith

DELIA Smith has called time on her television career and said programme makers were now sacrificing education for entertainment.

The cook, who first appeared on television more than 40 years ago and has sold millions of cookbooks, said she will continue teaching people to cook using online lessons.

She told the Daily Telegraph: “This is the future for me and the population. It’s miles ahead. If you do a TV programme now, it’s got to entertain.

“When I started, there was further education in the BBC; now you have to entertain. You have someone telling me I haven’t got time to show this or I haven’t got time to show that.”

Ms Smith said she had turned down a recent approach from the BBC which marked “the end” of “Delia on the telly”.

Her lengthy career has seen her acquire the nickname “Saint Delia” for her reliable and easy-to-follow recipes that have proved a hit at dinner tables across the country.

Her cookery books - including Delia Smith’s Complete Cookery Course and How to Cheat at Cooking - have sold more than 20 million copies worldwide.

Such is her influence that supermarket bosses talk of “the Delia effect” when sales of products featured on her shows go through the roof.

She is credited with causing a national cranberry shortage in 1995 and transformed the fortunes of a small Lancashire firm when she described their omelette pan as a “little gem”, prompting sales to leap by thousands in the space of a few months.

0 comments

And indicative perspective of what a new retirement homes on the 30 Lower Brook Street site, might look like.
Development plans are going out for consultation.
The site is currently Archant's newspaper offices.

A public exhibition will give local residents Ipswich residents the opportunity to view and comment on McCarthy and Stone’s preliminary proposals to redevelop land between Lower Brook Street and Turret Lane.

The Red Arrows were able to complete a shortened display at the Clacton Airshow.

For almost everyone it was the perfect summer day on the beach – blue skies immediately above, temperatures in the high 20s, warm sea water.

Police are appealing for witnesses

Suffolk Police are searching for a woman who has gone missing from Ipswich.

Large crowds at last year's Clacton Airshow. Low cloud has delayed the event this year

Plans have been forced to abort their displays at the Clacton Airshow today because of poor flying conditions.

Thomas Gainsborough GCSE 2016 group picture

Students at Great Cornard’s Thomas Gainsborough School, which had some of the most improved maths and English results in Suffolk, have spoken of their delight on GCSE results day.

Stour Valley Community School headteacher Christine Inchley with top student Lewis Ruddock and parents Lynne and Mark

A schoolboy at Stour Valley Community School achieved its best-ever GCSE results today.

GCSE results day at Clacton Coastal Academy.

Year 11 pupils across north Essex are celebrating another bumper crop of GCSE results this year.

Most read

Great Days Out

cover

Click here to view
the Great Days Out
supplement

View

Most commented

HOT JOBS

Show Job Lists

Streetlife

Newsletter Sign Up

Sign up to the following newsletters:

MyDate24 MyPhotos24