Partly Cloudy

Partly Cloudy

max temp: 4°C

min temp: 2°C

ESTD 1874 Search

UK: Delia serves up her last show on TV

11:43 05 February 2013

Delia Smith

Delia Smith

DELIA Smith has called time on her television career and said programme makers were now sacrificing education for entertainment.

The cook, who first appeared on television more than 40 years ago and has sold millions of cookbooks, said she will continue teaching people to cook using online lessons.

She told the Daily Telegraph: “This is the future for me and the population. It’s miles ahead. If you do a TV programme now, it’s got to entertain.

“When I started, there was further education in the BBC; now you have to entertain. You have someone telling me I haven’t got time to show this or I haven’t got time to show that.”

Ms Smith said she had turned down a recent approach from the BBC which marked “the end” of “Delia on the telly”.

Her lengthy career has seen her acquire the nickname “Saint Delia” for her reliable and easy-to-follow recipes that have proved a hit at dinner tables across the country.

Her cookery books - including Delia Smith’s Complete Cookery Course and How to Cheat at Cooking - have sold more than 20 million copies worldwide.

Such is her influence that supermarket bosses talk of “the Delia effect” when sales of products featured on her shows go through the roof.

She is credited with causing a national cranberry shortage in 1995 and transformed the fortunes of a small Lancashire firm when she described their omelette pan as a “little gem”, prompting sales to leap by thousands in the space of a few months.

0 comments

The scene of a stand-off in Crowfield. Image: Glen Marney

A Suffolk village remains in lockdown this morning as a police stand-off which began on Monday night continues.

Mick McCarthy walks off the pitch at Sincil Bank last night

This morning, in the wake of the most humiliating night in Ipswich Town’s history, we ask - is it time for boss Mick McCarthy to go?

Town fans at Sincil bank for the defeat against Non-League Lincoln City

Almost five million people witnessed the most humiliating night in Ipswich Town’s history live on television last night as the club crashed out of the FA Cup to Lincoln City.

MP and Crime Commissioner pledge to intervene as mental health trust stays silent over troubled woman. Photo PA

A Suffolk MP and the county’s Police and Crime Commissioner have pledged to do all they can to help a troubled young woman who feels abandoned by the mental health service.

Police are hunting four men who robbed a Co-op in Halstead, Essex.

Police in Essex say they are confident officers can catch four armed robbers who held up a Co-op in Halstead with a crowbar and a hammer last night.

Ipswich vlogger Jules Furness with her son Josh

Controversial proposals to cut IVF treatment offered to Suffolk couples will go before a meeting of commissioners next week.

Not much chance of a tidal surge in this bird bath, the duckling was frozen in time. By Andrew Mutimer.

We love this photo of a rubber duck caught out by the dip in temperature overnight.

Most read

Great Days Out

cover

Click here to view
the Great Days Out
supplement

View

Most commented

HOT JOBS

Show Job Lists

Streetlife

Newsletter Sign Up

Sign up to the following newsletters:

MyDate24 MyPhotos24