Partly Cloudy

Partly Cloudy

max temp: 20°C

min temp: 16°C

ESTD 1874 Search

UK: Delia serves up her last show on TV

11:43 05 February 2013

Delia Smith

Delia Smith

DELIA Smith has called time on her television career and said programme makers were now sacrificing education for entertainment.

shares

The cook, who first appeared on television more than 40 years ago and has sold millions of cookbooks, said she will continue teaching people to cook using online lessons.

She told the Daily Telegraph: “This is the future for me and the population. It’s miles ahead. If you do a TV programme now, it’s got to entertain.

“When I started, there was further education in the BBC; now you have to entertain. You have someone telling me I haven’t got time to show this or I haven’t got time to show that.”

Ms Smith said she had turned down a recent approach from the BBC which marked “the end” of “Delia on the telly”.

Her lengthy career has seen her acquire the nickname “Saint Delia” for her reliable and easy-to-follow recipes that have proved a hit at dinner tables across the country.

Her cookery books - including Delia Smith’s Complete Cookery Course and How to Cheat at Cooking - have sold more than 20 million copies worldwide.

Such is her influence that supermarket bosses talk of “the Delia effect” when sales of products featured on her shows go through the roof.

She is credited with causing a national cranberry shortage in 1995 and transformed the fortunes of a small Lancashire firm when she described their omelette pan as a “little gem”, prompting sales to leap by thousands in the space of a few months.

shares

0 comments

A double lightining strike has hit and destroyed a house. Darren Hobson surveys the damage. Picture: Stephen Huntley.

A hero father-of-six who led his family to safety following a lightning strike to his home has praised his neighbours’ support.

Stuart Cullen, from the Lowestoft area, who died in the terrorist attack in Tunisia.

The family of a man who died in the Tunisian massacre have paid tribute to their “third musketeer”.

Joy Poppy, aged 82, who died following a collision in Woodbridge on July 1

Mrs Poppy died after a collision in New Street, Woodbridge, on Wednesday.

Libby Brown headteacher at Kyson Primary, Woodbridge.

A board of school governors has launched a fierce attack on Suffolk County Council after their headteacher had to stop work for seven weeks.

BBC Radio Suffolk's Mark Murphy with one of the Scamnesty bids

A Suffolk Trading Standards Scamnesty campaign is using special bins across the county in a bid to snare unscrupulous conmen.

Cedar House, Pytches Road, Melton - set to have ten new homes in its grounds.

Developers who have bought a prime site on the edge of Woodbridge from the district council expect to submit proposals to create new homes next month.

Beach patrol rescue spaniels from Clacton beach.
Owner and her dogs.

A beach patrol team at Clacton swung into action to rescue two dogs yesterday evening.

Police in Ipswich are investigating a number of incidents where eggs were thrown at people and buildings in the town.

Culford Girls under 18 Hockey Team January 1990

Were you a member of the Culford girls under 18 hockey team in January 1990. Were you in the squad photographed here?

Sybil Andrews at work in her studio, circa 1980 - Photo from the book

Suffolk artists are often hidden from history, but a campaigner is hoping to rectify that.

Most read

Most commented

Topic pages