Overcast

Overcast

max temp: 18°C

min temp: 16°C

ESTD 1874 Search

UK: Delia serves up her last show on TV

11:43 05 February 2013

Delia Smith

Delia Smith

DELIA Smith has called time on her television career and said programme makers were now sacrificing education for entertainment.

shares

The cook, who first appeared on television more than 40 years ago and has sold millions of cookbooks, said she will continue teaching people to cook using online lessons.

She told the Daily Telegraph: “This is the future for me and the population. It’s miles ahead. If you do a TV programme now, it’s got to entertain.

“When I started, there was further education in the BBC; now you have to entertain. You have someone telling me I haven’t got time to show this or I haven’t got time to show that.”

Ms Smith said she had turned down a recent approach from the BBC which marked “the end” of “Delia on the telly”.

Her lengthy career has seen her acquire the nickname “Saint Delia” for her reliable and easy-to-follow recipes that have proved a hit at dinner tables across the country.

Her cookery books - including Delia Smith’s Complete Cookery Course and How to Cheat at Cooking - have sold more than 20 million copies worldwide.

Such is her influence that supermarket bosses talk of “the Delia effect” when sales of products featured on her shows go through the roof.

She is credited with causing a national cranberry shortage in 1995 and transformed the fortunes of a small Lancashire firm when she described their omelette pan as a “little gem”, prompting sales to leap by thousands in the space of a few months.

shares

0 comments

The scene of the accident on the A133 at Weeley between a push bike and a van.

A cyclist has died in hospital following a collision with a van on the A133 at Weeley.

Police called to catch dog

Police have been sent on a wild dog chase after an errant hound ran amok across two busy roads.

Man admits having indecent images of children and animal pornography

A 36-year-old man has admitted possessing thousands of indecent images of children and having extreme pornography featuring an animal.

Fire Fighters damping down the fire at The George Pub in Wickham Market in 2013

No progress has been made on the restoration of the pub by its new owners, who bought the site from Punch Taverns for £62,000 last year.

Ipswich Town V Brighton. Brighton fans hold up a banner to remember those that lost their lives at the Shoreham Air Show accident

Brighton’s travelling supporters paid their own tribute to those who died in the Shoreham airshow tragedy at yesterday’s game against Ipswich Town.

Ladbrokes in Grange Farm Avenue, Felixstowe which was the scene of an armed robbery.

Four men have been arrested following an armed robbery in Felixstowe on Friday night.

Festival goers learn archery at Mersea Island Festival, an adventure break for children, young people and adults with or without a physical or learning disability, at Essex Outdoors in Mersea.

The annual Mersea Island Festival has seen people try out a range of adventurous activities.

A woman is in hospital with serious injuries following a five vehicle crash on the A140 last night.

Ipswich Town V Brighton.

It may not have been the outcome the home crowd were hoping for, but the 21,000 fans at Portman Road this afternoon were left thoroughly entertained as Ipswich Town lost 3-2 to Brighton.

Police are investigating after rope was tied across a road

‘Lives are being put at risk’ – that’s the warning from Essex Police after motorists had to manoeuvre around a rope which was tied across a road.

Most read

Most commented

Topic pages