Partly Cloudy

Partly Cloudy

max temp: 9°C

min temp: 5°C

ESTD 1874 Search

Video/Gallery: Can Ipswich mum and businesswoman Jo Kerley sell her PlayAway case in the Dragons’ Den?

19:30 19 February 2014

Ipswich businesswoman Jo Kerley was on Dragon

Ipswich businesswoman Jo Kerley was on Dragon's Den with her Playaway cases that are distributed through Realise Future in Ipswich.

Inventor Jo Kerley will this Sunday appear on BBC2 show Dragon’s Den as she seeks a backer for her innovative PlayAway children’s suitcase.

shares
s: The Dragons (L-R) Kelly Hoppen, Duncan Bannatyne, Deborah Meaden, Peter Jones, Piers Linney - (C) BBC - Photographer: Andrew Farringtons: The Dragons (L-R) Kelly Hoppen, Duncan Bannatyne, Deborah Meaden, Peter Jones, Piers Linney - (C) BBC - Photographer: Andrew Farrington

The Ipswich businesswoman admits it was a scary moment when she stepped into the Dragons’ Den, but remains tight-lipped over her success.

You can find out how she got on when the episode is aired at 9pm on Sunday.

Entrepreneurs have just three minutes to pitch their ideas, and then persuade the dragons that they want to get involved.

It is a potentially life-changing moment.

Jo travelled to Manchester and entered the Dragons’ Den, to pitch for financial support for her PlayAway children’s cases business.

Her cases, which include fun elements, are intended to help keep children happy when travelling, so making it a much better experience for their parents too.

Mum of two Jo, running her first business, was looking to win financial support and also mentoring from the millionaire experts who are all successful entrepreneurs in their own right,

This series they are Kelly Hoppen, Duncan Bannatyne, Piers Linney, Deborah Meaden and Peter Jones.

Jo said: “You are appearing on a television show that is going to be seen by seven million people. It is broadcast twice, the first on the Sunday night.

“That is a scary thought.

“It was probably one of the biggest challenges I had done in my life, along with flying to China to organise production.”

The television studio day started at 5am, when Jo was taken in for hair and make-up.

There were then rehearsals, and a run-through/rehearsal, (without the dragons being present) before going on to the live recording.

Jo said: “I had a chaperone with me all day, looking after me and to make sure I didn’t bump into the dragons.

“He was really calming, he made the experience much more comfortable.

“Before you go in, the nerves hit, and my mouth was very dry.

“What you don’t realise is the amount of stress involved.

“You know your whole life could change in the next 10 minutes.

“I knew my product was good.

“I knew it was good because it had been created with the help of the kids and parents.”

After a break from work to have her two children, Jessica and Benjamin, Jo began developing her business, from a simple idea after a family holiday to make fun and practical luggage for children.

After applying to be considered for Dragons’ Den, she was selected from around 3,500 entries to appear to “sell” her PlayAway cases.

For more information about Jo’s business, visit www.playawaycase. com.
In 2011, Suffolk entrepreneur Andy Bates, who runs AB Performance in Buxhall near Stowmarket, persuaded BBC “Dragon” Peter Jones to invest £50,000.

Mr Bates, whose company produces specialist vehicles for track day events, got offers from both Mr Jones and Duncan Bannatyne, before opting for the partnership with the multi-millionaire businessman.

shares

0 comments

Fire crews rescue the man in Rumburgh - photo Jane Davis

A driver is lucky to have escaped after his car careered off the road and into a pond in Rumburgh, say eyewitnesses.

There are around 17 miles of tailbacks on the northbound A12 this evening.

Nowton Park daffodils. Pictured is George Cole.

March winds and April showers should give a very traditional flavour to the weather over the next few days as youngsters across Suffolk start their Easter school holidays.

The Charlatans' frontman Tim Burgess is looking forward to returning to V Festival this year

The Charlatans are among the latest names added to this year’s V Festival.

Staff at Sainsbury's on Woodbridge Road Andrew Rodger (left) and Martin Palman with youngsters at Noah's Ark Pre-School taking part in a fundraising 'bunny bounce' to raise money for a better outdoor play area and staff Sam Chambers (front L to R) Sophie Woodward and Sue Woolard.

Dozens of toddlers have helped an Ipswich pre-school raise funds to improve its outdoor play area – by taking part in a ‘Bunny Bounce’ challenge.

Hollesley.

Opposition has been voiced over proposals to use part of the grounds of a residential home for nine properties, including much-needed affordable housing.

The design of the proposed new clifftop shelter at Felixstowe - a replacement for an earlier modernistic design labelled as a monstrosity by some councillors.

Proposals for a new clifftop shelter labelled by a community leader as a “monstrosity” have been ditched in favour of a more traditional design.

Enthusiasts at Bawdsey Transmitter Block at Bawdsey Manor to mark the 80th anniversary of the Daventry Experiment which proved radar was possible. A £1.4m lottery bid has been lodged to preserve the old radar station.

Enthusiasts have submitted an application to the Heritage Lottery Fund for grant aid towards a £1.4million project to preserve one of Britain’s most precious pieces of war-time history and turn it into a major attraction.

Wayne Bayliss, 34, from Bury St Edmunds, is wanted for recall to prison

The public have been warned not to approach a 34-year-old man wanted for breaching the conditions of his release from prison on licence.

Police are appealing for help tracing a man after five bottles of spirits were stolen from a Morrisons store in Chelmsford

Police are appealing for help tracing a man they want to speak to in connection with the theft of alcohol from an Essex supermarket.

Most read

Most commented

Topic pages