Video: New tourism campaign aims to show you that there is a lot more to Ipswich than meets the eye

The campaign aims to show off the best of Ipswich. The campaign aims to show off the best of Ipswich.

Thursday, June 26, 2014
11:46 AM

It might not have the reputation as the tourist jewel of the region, or even the county, but a new campaign is today being launched to show off Ipswich in a new light.

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“I know a place . . .” has been launched by Ipswich Central in a bid to attract visitors and tourists to the town by showing off some of its finest features, while tantalising people by not revealing where they are at first.

The centrepiece of the campaign is a two-minute video that will be on our website at 9am today. It will then be used to promote the town across the region, including at independent cinemas in tourist hotspots.

The campaign also features still pictures taken around the town highlighting some of the attractive architecture, stunning features, or fantastic goods on sale.

Ipswich Central chairman Terry Baxter said it was an unashamed attempt at changing many people’s perceptions of the town – especially those who lived within easy distance but who rarely visited.

He said: “There is a view that perhaps Ipswich is not that exciting a place to visit, but we are very keen to show off another side of the town and hopefully attract more people.

“If you look at what the town has to offer, like the Waterfront and the St Peter’s Street area – not to mention great festivals like IP-Art it really does have a lot going for it.

“The challenge is to bring these people to Ipswich an give them a chance to see what the town has to offer, hopefully this campaign will do that.”

Ipswich council’s executive member for economic development Carole Jones was very enthusiastic about the new campaign.

“I think it’s a great idea. It is targeting exactly the right people. We need to go out to the people of Suffolk and tell them that things are getting better here.

“We need to persuade people across Suffolk that their county town is somewhere to be proud of and is well worth a visit.

“This will help to show them how Ipswich has changed and encourage them to come and see for themselves.”

The campaign has the backing of Ipswich MP Ben Gummer, who welcomed any attempt to change minds about the town.

He said: “There is a perception that Ipswich is not a great place, but people who come here find that it has much more to offer than they expect.

“It is certainly getting better, and Ipswich Central are doing exactly the right thing in trying to improve the view that people have of the town.

“The most important thing is to get visitors to come to Ipswich and spend their money here.”

See centre pages to try to spot where the images were taken and take part in our quiz.

14 comments

  • The problem with Ipswich is the mentality of the people.The glass is half empty. The Waterfront being a case in point.Most people dont appreciate it ,all they do is moan,If you had an area like the Waterfont in Essex it would be packed every night . I dont know how you change peoples view. L think the place is great !

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    ipswich des

    Sunday, June 29, 2014

  • ipswich des

    Sunday, June 29, 2014

  • ipswich des

    Sunday, June 29, 2014

  • It's brilliant. It's about changing perceptions. Very few people will probably realise that you can sail into the heart Ipswich. It seems to me that some of the commenters on here don't appreciate that it's a promotional video, not a documentary. Sure, Ipswich has a few lumps and bumps, like everywhere else, and this video is airbrushed. But it is a true reflection of what a visitor to the town can experience if they so wish. Well done Ipswich Central. They're not perfect by a long way, but this is a huge success, and credit to them for that.

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    Erm, Why?

    Friday, June 27, 2014

  • Interesting comment footballboss81 - you are in effect saying one of the important features you consider are something we all take for granted... public loos that are free to use and conveniently located. **** hardly anyone has commented so I assume Ipswich Star is rejecting comments, again! Or perhaps no one cares! lol

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    Ipswich Entrepreneur

    Friday, June 27, 2014

  • At first I thought the work that is set to begin on the Cornhill Development was a good idea. Now come to realise that area is one of the nicest as it is. Would like there to be found a way to link the town and the waterfront. The town needs a some upmarket shops, and upmarket restaurants etc. Fewer pound shops and Carr Street is awful. Another public loo and shops that people go into.Noticed since I moved from Bury in January that people bypass the shops mostly just to go where they want to get to. So make the shops appealing. The council or whoever is in charge needs someone decisive and to get on with things. Plenty more could be said. Best parts the waterfront and St Nicholas Street

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    FootballBoss81

    Friday, June 27, 2014

  • To expand on my earlier comment. The filming was very abstract and pulling no punches. The concept was to keep people guessing where the place was but it was rather dull so people would have switched off. Too much emphasis on people having fun internally rather than showing landmarks externally. Then there is the waterfront. **** Forget the blindfold. The boat at the start... wasted opportunity... have it approaching the Orwell Bridge. Christchurch Park... focus on the mansion then show the enjoyment of the green space. Leisure? Show the cinema building at Cardinal Park... it has a magnificent frontage that still looks as good today as when built. Show the Willis building, for goodness sake!!! One of our earliest and greatest landmarks - forgotten. Town Hall... and why not some helicopter aerial footage?! ***** What offended me the most was deception used within the video... you know, how they avoided showing the derelict parts of the waterfront and how you get the porsche etc. and boats making the place look grand and expensive... you cannot do this when having a low budget doing the video... reminds me of unsigned artists on Channel U lol how they spend all their budget hiring a flash car that they aren't even allowed to touch let alone sit in or drive, let alone own!!! The rest of the production is very amateur thus you know they have no money. ***** What summed the video up is how they wanted people to remember the video yet closed out on a night scene. People need to recall the images in their mind, even a few snapshots, if they are ever going to decide going somewhere... then they can do a call to action of searching the internet for information before they go ahead... Ipswich Central is a joke.

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    Ipswich Entrepreneur

    Thursday, June 26, 2014

  • I agree with Ipswich Entrepeneur. A few posh shops and restaurants (which seem to be the focus of the video) are all very well but they are not what makes a town or city. This is a well edited video but shows virtually none of the fantastic things about Ipswich; the diversity, the history, the decent and varied pubs and restaurants, the architecture, the outstanding parks, the festivals, music and art events, and yes the people. Ipswich can be a wonderfully friendly and down-to-earth place to a visitor or tourist, and there are lots of people here who contribute a lot to the community and get out and enjoy what is happening here. HOWEVER, the big problem at the moment is that many of the people who live here don't know about all the great stuff that Ipswich has to offer because they're too busy moaning. Fair play to whoever made the video - it will do some good. Shame on those people who say Ipswich is rubbish. It's only rubbish if you sit around complaining about things. In fact Ipswich is a diverse town with lots going on and a vibrant undercurrent of interesting people doing interesting things. If more of us got out there and got involved in our communities and supported our local businesses Ipswich would become an even more vibrant place and our lacklustre council would be forced to sit up and be more pro-active in revitalising our town rather than just scratching around to try to generate a bit of economic activity. Ipswich is way better than any other town in the county, and has much more to offer. When culture, community and diversity thrive, economic prosperity follows.

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    Tommy

    Thursday, June 26, 2014

  • Ipswich is a decent place to live, but a tourist destination? Come off it! A dilapidated town centre that the council isn't interested in (because it isn't the "waterfront"), a load of hideously-ugly, monstrously-sized buildings around a Wet Dock which is filled up with rich-boys' plastic toys and a road system deliberately fouled up by an Ipswich-hating county, so you can't even get around the place. Apart from a few nice-looking old buildings and a handful of decent pubs, what is there to attract anyone here for a holiday?

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    beerlover

    Thursday, June 26, 2014

  • An aspirational video highlighting a half dozen of our town's best features. Or the usual poisonous cow slurry from a west's lips. You decide.

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    Ipswichite

    Thursday, June 26, 2014

  • a west your comments are babyish at best and as for bury being the capital that will never happen. Goto the library and find out all the history of Ipswich and you will understand why Ipswich is capital of Suffolk. People ready to criticize Ipswich but don't say or do nothing to try to making Ipswich better. Shame on you! Yes Ipswich needs a make over and the council needs a wake up call! But nothing will happen if ala your going to do is moan about it and pick out the bad points and criticize it nothing will change. So lets get together and show the council what we want for our town! Yes that means that people that live here not people that live in bury, if you want to help this town your welcome to. But dont just pick out things just for a laugh! Every town and city has its problems!

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    IpswichTownFC4Ever

    Thursday, June 26, 2014

  • Film makers could make Cow Slurry look nice, bearing that in mind what have they made Ipswich look like. A place with a few Boats, Cafes, Museum and Posh Hotel. To film Ipswich in a honest way would bring the truth out it's a dump. The council are the problem with this wragg having no teeth to report the problems in the Town, I am negative because since the 60's planning in the centre has been of a criminal nature, shopping centres built in the wrong place roads with no where to go but our council still find the money to build a building of luxury for them to rest there butts in, where is the shinning light this film tries to show. Ipswich is an old Victorian place with narrow streets loads of run down buildings that should be pulled down ( look at the old barnes shop today) so cut the Cow Slurry out and fight for the cause of Ipswich or let Bury St Edmunds be the capital town of Suffolk. If Ipswich was as good as this video says we would not be making these comments at all which proves my point Ipswich is a 5 star Dump with a sleeping MP gummer who will come out of his sleep soon for the votes next year.

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    a west

    Thursday, June 26, 2014

  • Film makers could make Cow Slurry look nice, bearing that in mind what have they made Ipswich look like. A place with a few Boats, Cafes, Museum and Posh Hotel. To film Ipswich in a honest way would bring the truth out it's a dump. The council are the problem with this wragg having no teeth to report the problems in the Town, I am negative because since the 60's plnning in the centre has been of a criminal nature, shopping centres built in the wrong place roads with no where to go but our council still find the money to build a building of luxury for them to rest there butts in, where is the shinning light this film tries to show. Ipswich is an old Victorian place with narrow streets loads of run down buildings that should be pulled down ( look at the old barnes shop today) so cut the Cow Slurry out and fight for the cause of Ipswich or let Bury St Edmunds be the capital town of Suffolk. If Ipswich was as good as this video says we would not be making these comments at all which proves my point Ipswich is a 5 star Dump with a sleeping MP gummer who will come out of his sleep soon for the votes next year.

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    a west

    Thursday, June 26, 2014

  • Do I have to be the first to criticise how awful this video is? How too much emphasis is on the waterfront... and not to mention how the video completely misses the point of what it was trying to do! You are more likely to remember a face in that video than any of the Ipswich locations... and I know Ipswich... what for those who don't?! You have to portray the happy, fun, social side by featuring people (SPOILER ALERT... EVERYONE IN IPSWICH IS NEGATIVE AND GRUMPY) but not in such a way people fail to see Ipswich. I saw the video just once and going to remember what I saw... ignoring any knowledge of the town... erm, started off on a boat, including a jewellers and clothing shop and briefly featured a park... ended up with a few lights at night. Okay its difficult for someone like me to grasp what someone else new to the town would get from that video... but I can't be too far off the mark.Rather disappointing. Look forward to the views of others - its constructive criticism...

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    Ipswich Entrepreneur

    Thursday, June 26, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

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