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Vinyl, books, tea and healing – all on offer at new town centre shop

PUBLISHED: 13:48 03 May 2017 | UPDATED: 13:48 03 May 2017

Jules Button at Woodbridge Emporium. 
Picture: SARAH LUCY BROWN

Jules Button at Woodbridge Emporium. Picture: SARAH LUCY BROWN

A new shop is embracing the rapid renaissance of records and books in Woodbridge.

Records on sale at Woodbridge Emporium. Picture: SARAH LUCY BROWN Records on sale at Woodbridge Emporium. Picture: SARAH LUCY BROWN

The Woodbridge Emporium will open its doors as the market for printed books and vinyl continues its resurgence.

Shelves are being filled with new and second hand records, novels, children’s books and self-improvement manuals, by Jules Button and her team at the corner of Elmhurst Walk, in The Thoroughfare formerly Woodbridge Books.

Amanda Caswell-Robinson (aka Whizzy Wallop) with the vinyl.  Picture: SARAH LUCY BROWN Amanda Caswell-Robinson (aka Whizzy Wallop) with the vinyl. Picture: SARAH LUCY BROWN

The shop’s name reflects the diversity of items on sale, which also include fine loose teas from around the world, gifts and greetings cards.

Staff include Miss Button’s daughter, Jessie, who will be managing the shop, and retail assistant Rhys Levans both qualified ‘teasmiths’.

Jules Button outside Woodbridge Emporium. Picture: SARAH LUCY BROWN Jules Button outside Woodbridge Emporium. Picture: SARAH LUCY BROWN

Supplying the records is ‘Queen of Vinyl’, Whizzy Wallop, who has also traded at Darsham and Marlesford Mill. The format is outselling digital downloads for the first time in 25 years, while physical book sales have risen against demand for ebooks.

Miss Button, who founded the Rainbow Apothecary, in Church Street, but sold the shop to former manager, Claire Hindmarch, last year, said: “With everything going electronic over the years, you can walk into someone’s home and have no idea of their interests.

Jules Button and Gemma Thompson. Picture: SARAH LUCY BROWN Jules Button and Gemma Thompson. Picture: SARAH LUCY BROWN

“Books and records identify you as a person. They create art in the home and artists are starting to really think about album covers again.

“While researching the market, I spent time talking to children and was surprised by how few physical books they owned.

“I also wanted to address the growing problem of depression, stress and anxiety starting from a young age to specialise in books offering self-help and advice on where to find it.

“We want to be a place for people to discuss mental health, find recommendations and become empowered.”

The mayor will officially open Woodbridge Emporium at noon on Friday, May 5, joined by local actor and author Hugh Fraser, who played Captain Arthur Hastings opposite David Suchet’s Poirot and has published two novels.

There will be a lucky dip for books and records, while the first 25 purchases come with a free gift.

The shop will have a section dedicated to local musicians and authors, and will be holding regular book signings, a book club and quiz nights.

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