A pharmacy in a Suffolk seaside town has received a quirky new name in a push to get people inside.

Aldeburgh Pharmacy has been renamed and rebranded to ‘My Insect Bite is Getting Bigger’ in an NHS campaign that highlights how patients can be treated for many different concerns in pharmacies.

A number of pharmacies in England have been rebranded as part of the campaign, which launched on Monday.

It aims to raise awareness of the seven conditions that can now be treated by high street pharmacies without needing to see a GP.

Since January 31, community pharmacies have been able to assess and treat patients for seven common conditions - sinusitis, sore throat, earache (for those aged 1 to 17), infected insect bite, impetigo, shingles, and uncomplicated urinary tract infections in women aged between 16 and 64.

The campaign encourages patients to receive quicker help and access to care, and along with new oral contraception and blood pressure services, is understood to free up to 10million GP appointments a year.

East Anglian Daily Times: The front of Aldeburgh's 'My Insect Bite is Getting Bigger' pharmacyThe front of Aldeburgh's 'My Insect Bite is Getting Bigger' pharmacy (Image: Contributed)

Stuart Beer, community pharmacist at the pharmacy, said: “We’re thrilled to be supporting NHS England with their latest campaign to raise awareness of the seven conditions that community pharmacists can treat without needing to see a GP first.

East Anglian Daily Times: Pharmacy team outside Aldeburgh Pharmacy.Pharmacy team outside Aldeburgh Pharmacy. (Image: Contributed)

“We often see patients coming in with insect bites, particularly during the warmer months when people are enjoying Suffolk’s beaches and countryside, so it made sense to represent this condition at our pharmacy.  

“Community pharmacies like ours are staffed by highly skilled and qualified health professionals who can support with a range of minor health conditions from earaches to sore throats and shingles.

"You don’t need an appointment or a prescription to speak to your local pharmacy team, making it an easier and convenient way to get health advice.”