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Hundreds of visitors hear about ethical shopping choices

PUBLISHED: 16:22 01 May 2018 | UPDATED: 16:38 01 May 2018

Ipswich businesswoman Jo Salter at the Ethical Brands for Fashion Revolution event held on Saturday at the London Museum of Brands,Packaging and Advertising.
Jo with a customer who has bought one of the Where Does It Come From ant illustrated shirts

Ipswich businesswoman Jo Salter at the Ethical Brands for Fashion Revolution event held on Saturday at the London Museum of Brands,Packaging and Advertising. Jo with a customer who has bought one of the Where Does It Come From ant illustrated shirts

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Suffolk entrepreneur Jo hails London ethical fashion event a great success

Fashion show at the Ethical Brands for Fashion Revolution event at the London Museum, of Brands, Packaging and Advertising on Saturday April 28, 2018Fashion show at the Ethical Brands for Fashion Revolution event at the London Museum, of Brands, Packaging and Advertising on Saturday April 28, 2018

Ipswich entrepreneur Jo Salter hailed the first Ethical Brands for Fashion Revolution event a “great success.”

The event, at the London Brand Museum on Saturday, was part of Fashion Revolution Week, which attempted to spread the ethical shopping message and get consumers thinkking.

Mrs Salter, who runs ethical clothing brand Where Does it Come From? helped organize the special event which included fashion shows, panel discussions and almost 30 ethical traders in a mini-market.

She said: “It was a packed day, from when the doors were open at 10am right through. We had the fashions showns, three panel discussions and lots of lovely visitors, a really diverse crowd including a lot of young people.

“There was a cotton spinning demonstration and a talk about tailoring.

“We had 500 people register in advance and a large number came - some all day, some stayed and went.

“Our biggest seller on the day was our ant shirt; it is usually the scarves that are most popular.

“We felt it was really successful and we are already talking about what we are doing next year.”

The event was organised by Mrs Salter, Founder of Where Does It Come From? and Sian Conway, Founder of #EthicalHour - a global online network for ethical business owners, bloggers and consumers and winner of the Green and Eco Blogger of the Year Award 2018 at the UK Blog Awards in London earlier this month.

They hoped that by organising this event they could promote how stylish and affordable ethical fashion can be and raise awareness of the global Fashion Revolution campaign.

Mrs Salter added: “One of our main aims was to inspire consumers to find out about their clothes – who made them? How did they do it? Are there any negative effects on people or planet?

“Through the topics we discussed and by giving people the opportunity to meet ethical brands in person and hear their stories, I think we’ve shown just how easy and exciting ethical living can be.”

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