Partly Cloudy

Partly Cloudy

max temp: 14°C

min temp: 8°C


Premium poultry producer sees online festive turkey orders soar

PUBLISHED: 15:21 15 March 2018 | UPDATED: 15:21 15 March 2018

Paul Kelly, managing director of Kelly Turkeys. Picture: LUCY TAYLOR

Paul Kelly, managing director of Kelly Turkeys. Picture: LUCY TAYLOR

Christmas orders for premium turkeys have swung markedly towards online and late orders, according to an Essex producer.

Paul Kelly, Kelly Turkeys. Picture: KELLY TURKEYSPaul Kelly, Kelly Turkeys. Picture: KELLY TURKEYS

Paul Kelly, managing director of Danbury-based premium turkey producer Kelly Turkeys and of FarmGate Hatcheries, said there had been a dramatic swing towards mobile ordering, with Christmas orders coming in online and outside office hours.

Online sales have risen in volumn by 10% and farmgate sales by 14%, he said. 12% of sales were after December 14.

“Out-of-office hours ordering increased and the move to ordering from smart phones and tablets is dramatic,” he said. “Investing in our website – and in point-of-sale material – has paid dividends.”

The major retailers close their order service on or around the December 14, but we can keep open for a further week, he said.

The firm changed its pricing structure from price per kg to price per bird, using the midpoint on every 1 kg weight band to set the price.

“I wish we had done it years ago,” said Paul. “Simple, easy and a no brainer.”

He believes that plastic and non-recyclable packaging is a big ‘No’ and that this will become a major issue.

FarmGate Hatcheries, part of the Kelly Turkeys group, is one of the UK’s leading suppliers of poults (young turkeys) for the traditional Christmas turkey market. The company has been hatching poults at Danbury, near Chelmsford, since 1971.

Search hundreds of local jobs at Jobs24


Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other East Anglian Daily Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by East Anglian Daily Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique East Anglian Daily Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

The decision on whether to give Stansted Airport the go ahead to raise its passenger numbers by eight million a year has been approved.

Vegan eatery the Greenhouse Cafe has opened in Felixstowe on Orwell Road.

As the debate heats up over Suffolk’s next nuclear plant and new investors climb on board, Julia Pyke from EDF reveals her concerns about recruiting the workers needed to build Sizewell C after Brexit.

A holiday lodge park in Suffolk which opened last year has won a diamond award for its exceptional quality and outstanding customer service.

From a Georgian nipple shield to a diamond dustpan - The former presenter of the popular BBC show Bargain Hunt is flogging his exotic collection of antiques in Essex.

Management Jobs

Show Job Lists

Most read

Topic pages

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy

MyDate24 MyPhotos24