Search

Vegan sausage roll success boosts profits and shares for Greggs

PUBLISHED: 09:09 14 May 2019 | UPDATED: 09:20 14 May 2019

Greggs has reported a surge in shares thanks to the success of its vegan sausage roll. Picture: GREGGS

Greggs has reported a surge in shares thanks to the success of its vegan sausage roll. Picture: GREGGS

Greggs

The runaway success of Greggs’ vegan sausage roll has created “exceptional” sales growth for the high street bakery chain.

Shares in the group have soared by 12% after it reported a 11% jump in like-for-like sales over the 19 weeks leading to May 11 after the launch of the vegan pastry across all its stores.

You may also want to watch:

MORE: Halesworth newsagent's anguish after £1.8m arson attack

The bakery giant, which has stores across Suffolk, made the move after it saw demand outstrip supply earlier in the year when the rolls were initially only available in some shops.

In a trading update, Greggs said: "The exceptional level of like-for-like sales growth that began in January has been sustained in the months that have followed, driven by increased visits to our stores.

"Looking forward, the sales comparatives from 2018 become progressively stronger but we now anticipate materially higher sales for the 2019 year as a whole than we had previously been expecting."

If you value what this gives you, please consider supporting our work. Click the link in the yellow box below for details.

Become a supporter

This newspaper has been a central part of community life for many years, through good times and bad. Coronavirus is one of the greatest challenges our community has ever faced, but if we all play our part we will defeat it. We're here to serve as your advocate and trusted source of local information.

In these testing times, your support is more important than ever. Thank you.

Most Read

Most Read

Latest from the East Anglian Daily Times