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East Anglia Future 50

Heatwave helps put Hoseasons on track for eighth record summer in a row

PUBLISHED: 14:49 10 August 2018 | UPDATED: 15:09 10 August 2018

Hoseasons managing director Simon Altham pictured with workers. Picture RYAN MASON

Hoseasons managing director Simon Altham pictured with workers. Picture RYAN MASON

Archant

A Suffolk holiday group is on the verge of another record summer, buoyed by the recent heatwave.

Hoseasons managing director Simon Altham pictured with workers. Picture RYAN MASONHoseasons managing director Simon Altham pictured with workers. Picture RYAN MASON

Hoseasons said it could see its eighth record-breaking season in a row after weeks of fine weather put holidaymakers in good spirits.

The Lowestoft-based company has seen its highest ever levels of website traffic and has increased peak season capacity by 10% to facilitate last-minute demand for staycations.

It said bookings for its luxury lodges for August made in the last four weeks were up 14% compared with the same time last year, while bookings for its cottages made for August over the same period were up by almost half (46%).

In East Anglia, bookings for Hoseasons cottages in the past 28 days are up 30% year-on-year and Norfolk Broads boating breaks bookings are up 22%.

At sister company cottages.com luxury bookings in East Anglia over the past four weeks are up 20% on last year and coastal property bookings are up 12%.

Simon Altham, managing director of revenue for Hoseasons and cottages.com, said: “The heatwave has clearly played a big part in encouraging staycation bookings across the UK over the last few weeks.”

He added that a “concentrated effort to improve standards” in holidays lettings in Norfolk and Suffolk was also starting to pay dividends with UK holidaymakers.

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