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Snack maker ditches plastic pots as consumer demand for minimal packaging grows

PUBLISHED: 09:03 11 September 2019 | UPDATED: 15:42 11 September 2019

Lucinda Clay of Munchy Seeds  Picture: PHIL MORLEY

Lucinda Clay of Munchy Seeds Picture: PHIL MORLEY

Archant

A Suffolk seed snacks maker has rebranded its products, focusing on their health and flavour.

Munchy Seeds has rebranded with new packaging and flavours  Picture: MUNCHY SEEDSMunchy Seeds has rebranded with new packaging and flavours Picture: MUNCHY SEEDS

Leiston-based Munchy Seeds has also ditched its plastic pots in favour of resealable pouches and snack packs using more than 60% less plastic to reflect shoppers' concerns over packaging.

It has also launched new roasted seed mixes and an "eye-catching and characterful" new brand identity.

Munchy Seeds, which was launched in 1999 by Crispin and Lucinda Clay, says it aims to reposition its brand with health and flavour-focused consumers "who want to enjoy nutritious and delicious snacks as a part of their everyday diet".

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Its new flavours - Sweet Chilli, Mega Omega, Salted Caramel, Honey Roasted and Warm Cinnamon - are being sold in three pack sizes.

"Today the world of healthy snacking is more functional, complicated and worthy than ever, yet seeds remain synonymous with goodness, nutrition and health," said Lucinda Clay, co-founder Munchy Seeds.

"Snacking shouldn't be boring and it shouldn't be considered a diet supplement or a mini meal; snacking should be impulsive, enjoyable and fulfilling and bring you joy."

Munchy Seeds has undergone a re-brand  Picture: MUNCHY SEEDSMunchy Seeds has undergone a re-brand Picture: MUNCHY SEEDS



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