How personality profiling could help your business

PUBLISHED: 17:07 18 February 2019

Judy Oliver of Clarity4D with Alex Till and Mel Overton of MENTA

Judy Oliver of Clarity4D with Alex Till and Mel Overton of MENTA Picture: RACHAEL LAWRANCE


Recently Judy Oliver founder and managing director of Stamford-based, Clarity4D visited the offices of MENTA in Bury St Edmunds to meet with the team.

Her company provides a personality profiling system suitable for SME’s, micro business owners, charities and the education sector throughout the world. Clients include Hotel Chocolate, Lincoln Police, Monsoon Accessorize and the University of Bedfordshire.

Understanding yourself and how you react in different situations will lead to an improvement in how you communicate with others in work, business and college environments, she said.

MENTA is a provider of the Clarity4D cost-effective training and personality profiling resource.

It is ideal for individuals, businesses and organisations who want to improve communication, motivation and build effective relationships.

Paul Vella of MENTA is an accredited Clarity4D trainer. He said: “Personality profiling helps people understand their preferred style of communication and to recognise those of colleagues, staff and clients, which may well differ from their own. The process starts with the completion of a quick online questionnaire. We then send the client a detailed written report which provides a snapshot of how they see themselves at that moment. The profile includes feedback on the person’s strongest areas and hidden potential.”

“As an accredited training partner MENTA are then able to work with the client on a one to one or work team basis, if they wish. “Not only is it incredibly helpful in a business setting but to school and college students also.”

Alex Till chief executive of MENTA said: “We have been working with Judy and her team at Clarity4D since 2015. Many of our clients have used the personality profiling reports and find it helps them as individuals. For those who have staff, they receive their own personal reports and often have the follow on Clarity4D training. We know the sessions improve morale and helps build a cohesive high achieving team which means more sales and happy, satisfied customers.”

For more details regarding the Clarity4D service from MENTA call 01281 760206 or visit

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