Search

WATCH: Behind the scenes of Ed Sheeran’s new ketchup ad

Ed Sheeran with the new 'Edchup' bottles in partnership with Heinz Tomato Ketchup which are being sold first in Framlingham. Picture: HEINZ UK

Ed Sheeran with the new 'Edchup' bottles in partnership with Heinz Tomato Ketchup which are being sold first in Framlingham. Picture: HEINZ UK

HEINZ UK

Suffolk superstar Ed Sheeran ‘relished’ his time filming an advert for his beloved Heinz ketchup, new behind-the-scenes footage reveals.

Ed Sheeran with the new 'Edchup' bottles in partnership with Heinz Tomato Ketchup. Picture: HEINZ UKEd Sheeran with the new 'Edchup' bottles in partnership with Heinz Tomato Ketchup. Picture: HEINZ UK

The former Thomas Mills High School pupil is a big fan of the sauce, and even has a tattoo of the famous label on his arm.

Last week, the 26-year-old teamed up with Heinz to launch his very own tomato 'Edchup' - a partnership born out of a direct message the star sent the company on Instagram.

Superfans in Suffolk were the first to get their hands on the special sauce - with three takeaways in the Thinking of You singer's home town of Framlingham selling 150 of the limited edition bottles.

MORE: Everything you need to know about the Ed Sheeran gigs in Ipswich

Sporting an image of a Sheeran lookalike tomato, the bottles hit supermarket shelves in mid-June.

You may also want to watch:

Now Ed's reps have released behind-the-scenes footage of the star, who is playing four exclusive homecoming gigs in Ipswich later this year, having a 'ketchup' with fellow Heinz fans and having fun on the set of his first conidment-themed TV ad.

The clip shows Sheeran having fun on set and features bloopers from the filming day.

"Basically the origin of this is I got in contact with Heinz which is essentially how this came about," he said.

"It was an idea I had for an advert - and now we're making it. This is the first time I've done an advert about a condiment, so it's exciting."

Back in April, Ed posted pictures of himself with a bottle of the condiment on Instagram, writing: "Yo @heinz I have an idea for a tv ad if you wanna do one, if not I won't be offended, I could never be mad at you. Slide in my DMs or have your people call my people. Lots of love, your biggest fan x."

MORE: Ed Sheeran's favourite chippy proud to represent Framlingham


If you value what this story gives you, please consider supporting the East Anglian Daily Times. Click the link in the orange box above for details.

Become a supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Latest from the East Anglian Daily Times