I don’t have a personal view of Raheem Sterling, the man.

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He’s a professional footballer who is paid lots of money, so far as I see it – he’s not alone in that respect.

However, it is my opinion, unlike many professional footballers who are paid a lot of money, he is actually quite a talent and on his day is certainly one of England’s better players.

But quite predictably in today’s opinionated world, the news that Sterling, 22, is to pledge a financial donation to those affected by the Grenfell Tower fire in London, has been greeted by some with suspicion, ridicule and of course – and especially on social media among the ‘brave warriors’ – abuse. It staggers me.

I’m getting, possibly like many of you, sick to death of ‘keyboard cowards’ who think they can say what they want about any subject they like and anybody they like, use abusive language and ignorance as a tool... And in most cases get away with it.

We wonder in today’s society why our sportsmen and women are wary of the press, or speaking to the public, and especially getting involved in social media.

Well, can you blame them?

The response to Sterling’s offer of financial aid to the victims, from some, has been disgraceful, despite him saying. “This is a deep and sad situation, one that’s close to my heart and hard to swallow. I would like to help in the best way I can.

“It is only a small step, but small steps lead to big changes if we all come together.”

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Sterling grew up in north-west London and began his career in the youth team of QPR, whose Loftus Road Stadium is a mile from the scene of the disaster.

He didn’t have to donate a penny, plenty of people haven’t.

OK, so maybe he could have kept it quiet and just sent the money anonymously. Ifs, buts and maybes.

The bottom line is though, that he is set to donate. And for individuals to use that, in such tragic circumstances, as an excuse to send hate messages to him – and about him – on social media is a utter disgrace from those who have little backbone and would never, ever, be brave enough to direct their conversation to Sterling’s face.

‘The haters are gonna’ hate’, Raheem. Whatever you do.

Abusing people on social media is the cowardly norm among some. But it’s a blight on us all.

The coach of a Spanish youth team, Serranos B U11, was ‘removed from his position’ this week, after a 25-0 win over another youth side because it ‘lacked respect for their opponents’.

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After defeating fellow Valencia side Benicalap C, Serranos B’s boss was removed from his coaching role, with Pablo Alcaide, who helps run the side, saying: “We believe in encouraging respect for your opponents. After the result, we decided that the manager should leave.”

Apparently, such one-sided scores are not infrequent in Spanish youth football but many clubs stop counting when they get to ten (that’s ‘diez’ to you and me!)

Here in England, the FA’s most recent guidance to youth coaches is designed to ‘challenge the win-at-all-costs mentality’, of our youth coaches. Quite right. Who the hell wants to win anyway?

And in fairness, the FA have got it spot on, as that attitude filters nicely through to our current stars of the game - as shown in the Stade de France on Tuesday night!

You have to take your hats off to the organisers of the Floyd Mayweather versus Conor McGreggor fight.

Both fighters set to pocket almost £79m EACH… Wow!.

This is sporting promotion of the highest order. All a complete circus of course, but who cares?

Fans love it, the fighters love it, the promotion love it, TV stations love it. What’s not to love?

If, like me, you stand aside and laugh at the whole thing, then don’t bother to watch. I certainly won’t be.

But credit where it’s due. Any chance someone could give speedway a hand with how to promote a sport?

Talking of speedway, it’s the British Final on Monday.

Ipswich Witches’ Australian star Rory Schlein has rocked the boat with some, being ‘an Aussie’ in a British Final.

There are many who are unhappy about it, as Schlein was born in Darwin – although, admittedly, not too many say it to Rory’s face!

“A lot of people are ticked off that I am in it and that’s fine,” Schlein said.

Hopefully those grizzling are not the same people who are, or have, cheered on our other British sports stars, like Mo Farah, Johanna Konta or Kevin Pietersen.