Adastral Park-based Virya lands WEConnect International contract

Ruth Cheesley of Virya.

Ruth Cheesley of Virya. - Credit: Archant

An Ipswich marketing agency has scooped a contract with a multinational networking organisation connecting more than 5,000 women entrepreneurs.

​Open source specialists Virya Group, based at Adastral Park, was chosen by WEConnect International to carry out various tasks, including redesigning and modernising its eNetwork, as well as providing strategic marketing consultancy and on-site training for the firm’s team.

Virya chief executive Ruth Cheesley said: “We are specialists in the systems that WEConnect International currently uses and are delighted to bring our unique knowledge to the table in order to help WEConnect International continue to grow and adapt to meet the changing demands of the digital era.

“We are looking forward to helping WEConnect International with modernising the online experience, and bringing in new cross-cultural marketing techniques and analysis to help WEConnect International understand their audience better, reach new members, and continue to engage meaningfully with all their stakeholders.”

Jean Rogers, chief operating officer at WEConnect International, said: “WE- Connect International’s eNetwork connects over 5,000 women entrepreneurs from over 90 countries with training resources and with potential buyers.

“We are eager to provide these women with an enhanced online experience that will help them grow their businesses, and we are confident that Virya Group has the expertise to take our eNetwork to the next level.”

Virya Group is an Anglo-Dutch joint venture with headquarters in the UK.