Adnams customers contribute more than £10,600 to CLIC Sargent

Sarah Fisk of Adnams, third from left, at the firms Bury St Edmunds store with, from left, Tom Dapl

Sarah Fisk of Adnams, third from left, at the firms Bury St Edmunds store with, from left, Tom Daplyn, from the Bury store, Jan Vecqueray, from the Stamford branch, and James Sheen, also from the Bury store. - Credit: Archant

Southwold-based brewer, distiller and leisure retailer Adnams has presented a total of £10,662.67 to cancer charity CLIC Sargent as a result of fundraising through digital money box scheme Pennies.

Customers at Adnams shops were invited to round up their purchases to the nearest pound and donate the difference to support CLIC Sargent’s work with young cancer patients.

Sarah Fisk, corporate communications assistant at Adnams, said: “Pennies is a quick, simple and great way to help raise much needed funds.

“Most customers shopping at our stores pay by card, and Pennies gives every card-payer an option to round up their purchase and donate the change to charity by just one press of a button.”

Since first adopting the Pennies scheme in late 2012, Adnams’ customers have raised a £104,000 for good causes.

CLIC Sargent fundraising manager Daisy Turner said: “I would like to thank the staff in each of the stores who gladly promote the Pennies scheme, and to all the customers who have pressed ‘yes’ to donate their pennies to support CLIC Sargent.

“I would urge other businesses to consider implementing the technology as it is the easiest way for customers to donate to great causes and really make a difference.”

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CLIC Sargent’s service team, based in Ipswich and Addenbrooke’s hospitals, consists of specialist nurses, play specialists, social workers and youth workers.

They provide clinical, practical, financial and emotional support to help local children and young people aged up to 24, and their families, to cope with cancer.

Adnams customers can donate at the till using the Pennies facility at a total of 11 stores, including, in Suffolk and Essex, outlets in Southwold, Woodbridge, Aldeburgh, Bury St Edmunds, Hadleigh, and Saffron Walden.