SOUTHWOLD brewer Adnams is to freeze the prices it charges pub customers for its beers for a further six months.
The decision means that, apart from increases in duty, Adnams will have held beer prices for its tied and free-trade customers since March 2008 – helping pubs to survive tough trading conditions following the recession, the smoking ban and rising energy costs.
Andy Wood, chief executive at Adnams, said: “We are very mindful that the trading environment for pubs in particular remains extremely challenging. With this in mind I am pleased to be able to announce a hold on Adnams beer prices for a third year in a row.
“It is well-reported that raw material prices and fuel costs continue to rise at an alarming rate. Adnams has been able to offset some of these increases due to the sustainability and efficiency steps we have taken over the years and will review our position on beer prices mid year.”
Adnams owns 70 pubs in East Anglia and London and supplies its beers, such as Adnams Bitter, Broadside, Explorer and Spindrift, to pubs and bars throughout the UK.
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