SOUTHWOLD brewer and leisure retailer Adnams yesterday unveiled details of its new flagship Cellar & Kitchen store in the town, which will continue to build on its environmental credentials.

SOUTHWOLD brewer and leisure retailer Adnams yesterday unveiled details of its new flagship Cellar & Kitchen store in the town, which will continue to build on its environmental credentials.

The new store, due to open later this year, will involve a range of green construction techniques including a “living “ sedum roof - similar to that of the company's new distribution centre just outside the town - rain water recycling, natural ventilation and light systems and walls insulated with sheep's wool.

The design will also involve elements of recycling, with 100-year-old decommissioned wooden fermentation vessels being used as seating in a café area and reclaimed groynes from Southwold beach being used within with the external courtyard and parking areas.

Adnams has appointed Harleston-based company Blackburns to construct the new store, which will occupy part of the site of the company's old distribution centre.

The “green” design for the new retail outlet is the latest in a series of examples of Adnams' commitment to minimising its environmental impact. Besides the new distribution centre, it has refitted its brewery to make it one of the most energy-efficient in Europe and it also recently launched East Green, the UK's first carbon neutral beer.

Having developed the Cellar & Kitchen concept in Southwold, focusing on exclusive wines from its own list and high-end kitchenware, Adnams has expanded the business into a chain of 10 outlets - the latest of which opened in Richmond, London, in April - and further openings are planned later this year.

Rupert Farquharson, Adnams' director of retail, said: “The success of the Cellar & Kitchen concept can be attributed to the importance we at Adnams place on first-class products and low environmental impact.

“Inspired by our eco-efficient distribution centre, the new Southwold store offers a totally 'green' shopping experience - one that will be unique for both locals and tourists alike.”