ADRIAN Baigent has been appointed as general manager of Bury St Edmunds-based car firm Cecil and Larter.Mr Baigent, 46, of Newmarket, has 25 years' experience in the trade, 18 of which have been spent in a variety of management roles.

ADRIAN Baigent has been appointed as general manager of Bury St Edmunds-based car firm Cecil and Larter.

Mr Baigent, 46, of Newmarket, has 25 years' experience in the trade, 18 of which have been spent in a variety of management roles.

“Cecil and Larter is a small family business that has been in Bury St Edmunds for over 80 years,” said Mr Baigent.

“I will be looking to emphasise the exceptional customer care and dedicated sales and service levels that we have become known for.

“A massive part of the company's ethos is our staff and I will also be making sure that we add value to the working experience of our valued employees and our customers.”

The firm's managing director Ray Cawston said: “Adrian has an exceptional CV and we are delighted that he has joined us.

“His wealth of experience in the motor trade can only help us to thrive as a business and we wish him well in his new role.”