Agency takes fresh look at paints

International Paints has appointed Norwich marketing and communications agency Turton CMS to design and implement a nationwide campaign for its specialist paints.

International Paints has appointed Norwich marketing and communications agency Turton CMS to design and implement a nationwide campaign for its specialist paints.

The appointment will see the Turton team provide advertising, point-of-sale, promotions, internet work and new product development support.

Turton CMS managing director Steve Turton said: "We will be looking at the website and new product development this year and planning a strategic trade and consumer campaign for next. This excellent opportunity demonstrates our ability in delivering integrated marketing solutions and helping to take major brand's products to market most effectively."