Ashbocking: James White drinks makers toast new look - as chosen by social media

James White Drinks based in Ashbocking launched new labelling for its Classics Apple Juice range

James White Drinks based in Ashbocking launched new labelling for its Classics Apple Juice range - Credit: Archant

A drinks maker has adopted a new look for its products.

James White Drinks, based in Ashbocking, near Ipswich, chose new labelling for its Classics Apple Juice range. It’s the first update in 10 years for the popular premium apple juice range, sourced from English orchards, and the firm decided to use social media to ask the general public to choose the final design. 64% voted for the winning new look.

Managing director Lawrence Mallinson said: “What makes our classic range special is that they are clear filtered as well as being freshly pressed and English. The new designs with a wine glass reinforce the Classics range as the ideal non-alcoholic alternative to wine. It helped enormously to get such enthusiastic feedback from our internet voters who definitely helped us make the final design choice.”


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