University reaches out in new recruitment campaign
- Credit: Bruizer
A Suffolk-based video and film production company has returned to its roots on a recruitment campaign for the University of Suffolk.
Bruizer Creative Video agency has built an enviable client list since it was founded in 2003, including BP and the BBC, through to Greene King and Aviva.
It was also involved in the coverage of the 2012 London Olympics, and has made TV commercials for the likes of the National Lottery, Wed2B and Morrisons.
But its latest project is for the University of Suffolk, following the university’s ‘unmasked’ concept.
Three students at the Ipswich-based university feature in the new television and cinema commercial, which is being aired across the UK, as well as being available online.
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The film promotes being fearless and choosing a university where students are treated as individuals, not just ‘one of the flock’.
It was filmed location in the Hush House, on a former Cold War base in Suffolk, and shows students studying at the university speak directly to camera as they slowly become ‘unmasked’.
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Bruizer is based at the former fire station at Benwaters Park, once home to the USAAF in Europe.
Director of photography Andy Parsons said the university had asked the production company to bring its concept and script to life.
Mr Parsons said: “Light design was a key part of this film as it needed to reflect the narrative, as well as have the impact required on a large cinema screen.
“With an in-house post-production team, Bruizer edited the film and animators modelled and added a geometric sheep mask to the students to create the final commercial.”
The commercial features students Abbie Burch, Sam Flude and Alexandra-Denisa Demeter.
Bruizer began 15 years ago out of a partnership between an editor with a love for technology and an experienced BBC cinematographer.
Since then it has grown into an international business with a team of producers, editors, animators and camera crew.
Bruizer’s crews have worked on location from Amsterdam and Bangladesh to Zurich, and its films have generated more than 12 million views on Youtube.