Budget airline Ryanair unveils third year of ‘Always Getting Better’ programme

Ryanair aircraft.

Ryanair aircraft. - Credit: Archant

Budget airline Ryanair has unveiled a fresh round of initiative as a drive to improve its customer offer enters a third year.

Measures announced by the Dublin-based carrier, which is the largest operator out of Stansted Airport, include further price cutting and new aircraft interiors featuring more leg room, coat hooks, LED lighting and “less yellow”.

Also included is a Leisure Plus bundle fare including reserved seats, priority boarding and 20kg bag, and an improved Business Plus service offering more flexible ticketing, more fast-track airports and auto check-in.

Travellers will also be able to leave feedback on their flight, which the airline said will lead to future enhancements.

The plans will be implemented over the next 12 month as a continuation of the “Always Getting Better” programme which was launched by Ryanair two years ago.

Kenny Jacobs, chief marketing officer at Ryanair, said: “The continued drive to improve our customer experience has been reflected in the record passenger numbers and load factors we have had over the past two years, and we are pleased to launch year three of our ‘Always Getting Better’ programme.”

“While years one and two were about fixing the areas customers didn’t like and improving the existing offering, year three will be about digital acceleration and innovation.”

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He added: “The one thing that won’t change will be our low fares, and we’ll continue to offer the biggest and best choice of destinations, with the most on-time flights and a fantastic onboard experience, as we grow our fleet, traffic and routes.”

Other features planned for year three include event and restaurant discounts, a dedicated groups website for larger parties to make and manage their own bookings and the launch of Ryanair Schools Travel as a travel agency offering savings and more choice for schools.