Bury St Edmunds: Adam rides into retail with BMX clothing range

A 15-YEAR-OLD has launched his own BMX leisurewear clothing brand.

County Upper School pupil Adam Bragg, of Chevington, near Bury St Edmunds, started up GiYRO with the help of parents Stuart and Selena who had their own guest house, tearoom and bakery in north Norfolk before selling up in 2000. The designs on the clothes are all Adam’s.

Adam’s father, Stuart, a flight data analyst with Easyjet, said he involved his son in the ‘backroom’ business tasks such as accountancy and talking to customers, to give him some valuable experience.

“He is a keen BMXer, and is also very good at art and design. At the beginning of the year he told me that he’d like to design some “cool” clothes for himself and his friends to wear,” he said.

“A lot of people my age and a bit younger and a bit older are into the BMXing,” said Adam.

“They kind of want clothing that suits their needs. It’s actually quite a good reaction. Lots of people seem very interested in it.”

The clothing is available to buy on-line at www.giyro.com, and is also being sold by Hardcore Hobbies in Bury St. Edmunds and the Empire BMX shop at Adrenaline Alley, Northants.