Bury St Edmunds: Bid4Bury makes town centre management awards shortlist

BID4BURY, the company behind the Bury St Edmunds Business Improvement Distrct (BID) project, was among the runners-up at the 2012 Association of Town Centre Management (ATCM) Awards.

Its recognition came in the Outstanding Work by a BID category, where it was among five finalists shortlisted. The award was won by Liverpool City Central BID.

Bid4Bury’s work to market and promote Bury in the past year has included developing a new brand, “ourburystedmund”, together with promotional materials including a new website and a smartphone app as well as printed guides and maps.

Mark Cordell, chief executive of Bid4Bury, said: “In a short space of time Bid4Bury worked with its partners to develop a marking strategy, using the latest technology without isolating those who prefer the more traditional promotional tools.

“I feel this has helped Bury St Edmunds retain its position as one of the top visitor destinations in East Anglia, which ultimately is good for all the member businesses in the BID. I’m delighted that we reached this stage in the awards amongst some very strong competition.”

The Town Centre Management Awards showcase the achievements of town centre managers, BID managers and partnerships across the UK and Ireland.

Martin Blackwell, chief executive of the ATCM and chairman of the judging panel, said: “The standard of entries was incredibly high across the UK.

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“It really does highlight the quality and variety of projects being undertaken in our towns and cities, to enhance our town centres for the benefit of all. To be shortlisted for an award is a great achievement and well deserved.”