Bury St Edmunds flavours firm Treatt celebrates re-brand

Treatt staff outside the company's premises in Bury St Edmunds, with the new look signage and flag o

Treatt staff outside the company's premises in Bury St Edmunds, with the new look signage and flag on display. - Credit: Treatt

A flavours, fragrances and ingredients firm has been given a fresh new look.

Treatt's newly developed 'Hero' images.

Treatt's newly developed 'Hero' images. - Credit: Treatt

Treatt, based at Bury St Edmunds, called in Cambridge-based design agency KISS for the re-brand exercise. It was aimed at evolving the look and feel of the company, which dates back to 1886, while recognising its long heritage.

The existing brand was developed in the 70s, around the time the firm moved to Bury St Edmunds.

Treatt’s new look comprises a range of images representing the key product categories that make up its business offer and it has been implemented across signage, stationery, sales tools and uniforms through to its new website.

Chief executive Daemmon Reeve said: “Treatt has been given a fresh, modern and exciting new look to reinforce the fact that we’re a company that means business.”

The firm said the re-brand had been well received both externally by customers and internally by employees.