Capel St Mary: It’s as easy as pie for new-look food processing business
BOSSES of a pie baking firm are planning to expand as sales of their range hot up.
Country Pies, based at a converted granary at Churchford Farm, Capel St Mary, near Ipswich, has just increased its range and launched a new brand identity.
Martyn Cox and Taylor Scrutton, who took over Country Pies four years ago, decided to create a new look focusing on the business’s traditional approach.
Staff make pies by hand to traditional recipes and exclusively to order, baking fresh on the morning of delivery.
The firm, based on the edge of Constable country, supplies restaurants, hotels and catering establishments across East Anglia and London including some of the capital’s top chefs.
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Martyn Cox, who was a director for many years at catering butcher Direct Meats of Chappel, near Colchester, says that their policy is paying off in steadily growing sales and new customers.
Between them, he and Mr Scrutton have between them wide experience in the food industry at the highest level.
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“When the new terminal facilities opened at Southend Airport, they asked us to provide a range of traditional pies including chicken and Suffolk ham, steak and our Capel mushrooms, broccoli, blue cheese and spring onion and also a range of bespoke ready food,” said Mr Scrutton.
“Our customers appreciate the type of service we offer.
“We stick to sound, honest values and Country Pies ethos is to make our pies taste just like a homemade pie should taste. We also like to promote seasonal dishes and have just launched our autumn range that includes wild game pie and a new lamb, roast parsnip and thyme pie.
“Only baking to order means our pies are always supplied as fresh as they can be. We prep the previous day and then bake fresh early on the morning of delivery, ensuring our pies arrive with the customer in prime condition and with a full five-day shelf life.”
The company’s new logom - seen on their delivery vehicles and relaunched website at www.countrypies.co.uk - emphasises their rural surroundings.
Directors are planning to extend the converted granary where the firm is based to cater for increasing business.