Cedars Hotel in Stowmarket joins Best Western marketing group

The Cedars Hotel in Stowmarket.
Picture: Cameron Ventures Group

The Cedars Hotel in Stowmarket. Picture: Cameron Ventures Group - Credit: Archant

The Cedars Hotel in Stowmarket has become a member of Best Western, the largest marketing group for independent and family-run hotels in the UK.

The move follows the acquisition of the Cedars by the Mildenhall-based Cameron Ventures Group whose three other hotels – Brome Grange near Diss, the Priory Hotel in Bury St Edmunds and the Ipswich Hotel at Copdock – are already Best Western members.

Cameron Mason, general manager at Cedars, said: “We are looking forward to becoming a Best Western hotel and attracting the wider audience that the brand’s membership can bring.”

Best Western Great Britain managing director Les Asplen added: “We’re thrilled to welcome Best Western Cedars Hotel as our newest member and we look forward to working with the team there.

“Best Western Great Britain is a powerful global brand, backed by full service support. Our members can retain their independence while benefitting from the advantages of the world’s largest hotel affiliation.

“As a brand, we are constantly seeking new hotels to join our portfolio so we can continue to offer our loyal customers a wide variety of different hotels across the country.”

The Cedars, which includes 25 bedrooms, a restaurant and conference facilities, is based on a 16th Century farmhouse which has been substantially extended and refurbished in recent years.

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Cameron Ventures, which is part of the 2016 cohort of the Future50 community of up-and-coming companies, also includes property management and development company Cameron Developments and hire company First Choice Marquees.