Colchester: Branding and design agency Silk Pearce creates visual identity for CB1 Business Centre in Cambridge

Silk Pearce designer Gail Russell with a series of brochures highlighting specific business services

Silk Pearce designer Gail Russell with a series of brochures highlighting specific business services which form part of the branding created for the CB1 Busines Centre in Cambridge - Credit: Archant

Essex branding and design consultancy Silk Pearce has designed a distinctive visual identity, literature and website to help promote Cambridge’s recently opened CB1 Business Centre.

The new centre is at the heart of CB1, the new business quarter next to Cambridge railway station, and offers flexible office space, virtual office services and meeting rooms for early-stage and more established businesses.

Colchester-based Silk Pearce’s visual identity for the new business centre is based on an eye-catching logo with block symbols to represent C, B and the number one.

Elements of the new logo are being used across other marketing materials, with the first wave of work including corporate stationery, a folder with leaflets promoting specific business services, building signage and a dedicated website at www.cb1businesscentre.co.uk, as well as mugs, pencils and other promotional giveaways.

Silk Pearce has been instrumental in branding and helping to promote CB1. The consultancy’s projects have included erecting decorative site hoardings in 2011 to signal the start of building and redevelopment work.


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