Colchester: Harvard University professor David A Shore to lead strategic marketing seminar

Strategic marketing expert Professor David A Shore from Harvard University who is to lead a one-day

Strategic marketing expert Professor David A Shore from Harvard University who is to lead a one-day seminar in Colchester on Tuesday, October 1. - Credit: Archant

One of the world’s leading experts on strategic marketing will be speaking in Essex next month.

Professor David A Shore from Harvard University will lead a one-day seminar, Gaining Competitive Advantage, at Colchester’s Firstsite on Tuesday, October 1, from 10am to 4pm.

The seminar has been organised by a group of local Essex-based businesses in a collaboration to share best practice.

Prof Shore, a world authority on brand, reputation and trust, will discuss ways organisations can market themselves more effectively to become leaders in their field.

He says: “A highly valued reputation allows an organisation to stand out from the crowd, comprising what millionaire philanthropist Warren Buffett calls a ‘competitive moat’ in its market.

“There is compelling data to suggest that the organisation that owns a reputation for trust dominates its marketplace. A trusted reputation for high-quality programmes, products, and services is critical to creating a unique and sustainable competitive advantage.”

The seminar will focus on how to build that kind of trust and trustworthiness, and how to turn that into a trusted reputation and brand.

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Tickets cost £130. For details, visit http://quality-square.co.uk/1stoctober2013/ .