Consumers opt for whole birds over turkey crowns as Christmas approaches

Kelly Turkeys is reporting a rise in demand for whole turkeys over crowns. Picture: KELLY TURKEYS

Kelly Turkeys is reporting a rise in demand for whole turkeys over crowns. Picture: KELLY TURKEYS - Credit: Archant

Sales of whole turkeys are on the rise, according to a major Essex producer.

Paul Kelly, managing director of Danbury-based Kelly Turkeys, said the increase was reversing a trend towards crowns over recent years.

“What I am particularly loving to see is that crown sales are reducing this year and whole birds are on the increase,” he said.

“This is a trend that makes so much sense for the consumer in terms of value for money - and for us in terms of the extra butchery work needed in producing crowns.

“Our sales are very strong with web sales up 10% and farm gate sales up 8%. The turkeys have all grown very big this year with all small 4 and 5 kg turkeys in great demand. I guess a mild, dry autumn and good quality wheat are the reasons why.”


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so far, Christmas turkey production among UK companies seemed to be going smoothly, with the last birds being processed last weekend, he said.

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