Creative agency wins new account

AN Ipswich creative agency is to help revitalise a well-known town brand.Ipswich Building Society has appointed Poulsen Selleck to help its in-house marketing team with creative design, new marketing campaigns branding and copywriting.

AN Ipswich creative agency is to help revitalise a well-known town brand.

Ipswich Building Society has appointed Poulsen Selleck to help its in-house marketing team with creative design, new marketing campaigns branding and copywriting.

The society's chief executive Paul Winter said: “Poulsen Selleck submitted an excellent pitch to be awarded the job, and being a local company helped influence the final decision.

“In such a competitive and crowded market we look forward to seeing what new and fresh ideas they can bring to the business.”

The new partnership marks a fresh era for the building society, which is recognised by its blue, green and yellow flash logo.

Although the corporate branding will remain, Poulsen Selleck will invigorate and refresh the image across the county-wide branch network.

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Kevin Bolton, a director of Poulsen Selleck, said he was delighted to be working with Ipswich building society.

“We have a great opportunity to revitalise this well-known brand. It is a perfect job for us to work with such a high-profile company on our doorstep,” he said.