Creative spin secures award

A DESIGN agency which applied some creative 'spin' to a town centre promotional campaign has received recognition in the form of a top regional award.Ipswich-based White Space Design was challenged by Ipswich Central, the company behind the town's business improvement district initiative, to come up with a campaign which would draw residents, visitors and businesses together in the centre of Ipswich in order to raise the town's profile.

A DESIGN agency which applied some creative 'spin' to a town centre promotional campaign has received recognition in the form of a top regional award.

Ipswich-based White Space Design was challenged by Ipswich Central, the company behind the town's business improvement district initiative, to come up with a campaign which would draw residents, visitors and businesses together in the centre of Ipswich in order to raise the town's profile.

It came up with the idea of an attempt on the world record for the number of people yo-yoing simultaneously, which captured the imagination so successfully that the previous record of 432 was duly broken - by a margin of three.

The “Spin” campaign has now achieved further success by being named Best Creative Campaign in the regional Creative East Awards, staged to recognise the wealth of creative talent in the East of England across sectors including advertising, web design, film making and architecture.

Ipswich Central's executive director, Paul Clement, said: “'Spin' was a fantastic success, resulting in a world record for the people of Ipswich. This was a direct result of a simple yet hugely individual concept from White Space Design and a well structured supporting campaign.”

He added: “There is no doubt that the campaign put Ipswich on the map both regionally and nationally.”

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The 'Spin' campaign was up against three other finalists, including the highly regarded campaign for Cambridge University's 800th anniversary.

White Space Design's managing director, Neil Prentice, said: “The concept of Spin stood out to me because of its simplicity and the fact that it was inclusive. We are really pleased to have won this award particularly after being short listed in three categories last year.”

Richard Atkins, portfolio holder for economic development at Ipswich Borough Council, congratulated the teams at Ipswich Central and White Space Design for developing the idea.

“The award is excellent news, not just that Ipswich won, but that we're ahead of other towns and cities in the region,” he said.