Designers dream up eye-catching campaign

AN eye-catching campaign dreamt up in East Anglia is set to hit the right note on an orchestra tour featuring some of the UK's most talented musicians.

AN eye-catching campaign dreamt up in East Anglia is set to hit the right note on an orchestra tour featuring some of the UK's most talented musicians.

Colchester-based design consultancy Silk Pearce has created a series of bright and vibrant promotional materials to draw in the crowds at Britten Sinfonia's 2007 concert series.

This year's the chamber orchestra's programme is its largest to date, and includes lunchtime and evening performances in Cambridge, Norwich, Aldeburgh and London, as well as Portugal and three countries in South America, and a continuing residency in Poland.

It is the fourth time Silk Pearce has been appointed to develop brochures, posters, programme covers and web pages to promote the events.


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The pallet for this year's drive includes four fluorescents, abstract graphics and creative typography, aimed at reflecting the orchestra's popular approach, and its reputation for bringing new perspectives to work from across the musical spectrum.

The ensemble is regularly praised for its fresh, intelligent approach to concert programming and its commitment to extending the repertoires and interests of its players and audiences. It offers fresh interpretations of the classics, as well as premiering new works, and its flexibility allows for repertories from a string quartet to a 60 performers.

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Chloe Priest, marketing manager for Britten Sinfonia, said the campaign would be “critical” in their aim to make this a record year for audience numbers.

“Each year we look forward to seeing Silk Pearce's designs, but the latest campaign is their best ever,” she said.

“The vibrant colours are particularly eye-catching and reflect the energy running through our orchestra. This year's concert schedule is our most ambitious yet with more dates, venues and countries plus a host of world-class guest soloists, conductors and composers.

“Our promotional literature and new look website pages will be critical in making this a record year by building our international profile and drawing in new audiences, while appealing to our growing base of loyal supporters.”

Gail Russell, creative director at Silk Pearce, said the firm was always looking to bring a “fresh, innovative twist” to its designs.

The company has also been appointed to develop the orchestra's photography database, and new work showing the orchestral team in practice sessions has been commissioned to help reinforce its friendly and personable approach and encourage more people to see classical music in a new light.

Silk Pearce began working with the orchestra in 2003, overhauling its visual identity and introducing a two-colour striped logo which could be varied from project to project.

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