Dixons turns to Suffolk firm for website

A SPECIALIST call-transfer business in Suffolk has partnered international electrical retail group DSG in launching a new internet price comparison website in the UK.

A SPECIALIST call-transfer business in Suffolk has partnered international electrical retail group DSG in launching a new internet price comparison website in the UK.

Ipswich-based Call Connection has helped to develop the site for Dixons.co.uk, the UK's largest online electrical retailer.

The site - www.comparemoreatDixons.co.uk - provides price comparisons across a range of products and services including insurance, broadband, utilities, phones and travel and offers the choice of purchasing products over the telephone as well as online.

Call Connection, which employs 350 staff and was named Business of the Year in the EADT's 2007 Anglian Business Awards, handles three million inbound calls per year, mainly from people seeking insurance quotes whose profiles it aims to match with the most appropriate insurers.


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It uses its own state-of-the-art telephony and IT software, developed in-house, for call handling and data transfer, and this expertise was applied in producing a tailor-made price comparison site for Dixons.co.uk, including includes tools such as “easyfill” which makes the data entry task for customers much easier than other providers.

Jonathan Hewett, group financial services director at DSG, which also owns Currys and PC World in the UK as well as business across Europe in countries including Ireland, Italy, Greece, Spain and Sweden, said: “We chose to work with Call Connection as it combines advanced technology with a strong focus on delivering excellent customer service by both the web and phone channels,”

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He added: “comparemoreatdixons.co.uk is one of the most comprehensive sites on the market and we will continue to increase the services and products available to bring yet more value to our customers.”

A poll of internet shoppers recently revealed that the phone remains the preferred buying mechanism for most people.

The research, conducted by Webcredible, revealed that while 68% of motorists use the web to research insurance policies, just one in three are willing to buy car insurance online. The phone remains the preferred buying mechanism for most, with 64% choosing to pay this way.”

The price comparison site developed by Call Connection for Dixons.co.uk works across both telephone and the web. Customers can enter their details through either channel, and receive tailored, personalised quotes that meet their needs, in terms of price and service.

“Our proposition is significantly different from the rest of the market, and Call Connection is uniquely positioned to provide this,” said Graeme Kalbraier, managing director of Call Connection.

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