Early success for 2011 tourism campaign

THE drive to attract more visitors to Suffolk is about to step up a gear, with early efforts so far this year having already proved a success.

With many tourism-based business having enjoyed a busy April, helped by last month’s soaring temperatures, the Choose Suffok partnership is now about to launch an advertising campaign on the London Underground network in a bid to attract more people to the county this summer.

And a further boost to numbers is expected from the VisitSuffolk.com website which was relaunched in February, since when it has seen “hits” increase by nearly 50% compared with the same period last year.

“Individuals and families can enjoy a fantastic holiday in our county,” said Brigit Parker, Choose Suffolk’s marketing manager.

“They can enjoy everything we have to offer and be less than one hour from the centre of the capital. It is ideal and to deliver this message to thousands of people using the tube everyday is important.”

She added: “Despite the slow recovery from the recession, we are still investing here in Suffolk and are seeing the real difference it is making. A great deal of time and hard work was put into our new website. A world class destination like Suffolk demands the very best of what there is on line. It is great to see an increase of over 40% of people using VisitSuffolk.com. It is making a real difference.