East Anglia: Britvic cool on revival of AG Barr merger

Britvic today cooled expectations over any revival of its planned merger with rival AG Barr as the t

Britvic today cooled expectations over any revival of its planned merger with rival AG Barr as the tie-up reveived official clearance from the Competition Commission - Credit: PA

Soft drinks group Britvic chilled expectations of a Robinsons and Irn-Bru merger today after insisting its prospects as a stand-alone company were “bright”.

As the Hertfordshire-based drink firm received formal notification that its now lapsed tie-up with AG Barr has been given competition clearance, Britvic indicated it was under no pressure to resurrect a deal.

Chairman Gerald Corbett said a new chief executive in Simon Litherland and the prospect of £30million of cost savings over the next three years meant the merger benefits are “materially less than they were”.

He said: “We would obviously consider any proposal tabled in the interests of shareholders. However, Britvic is in a very different position to last summer when the merger was agreed.”

Britvic’s cost-cutting plans include the closure of its factory at Widford, near Chelmsford. The group, which also has a factory in Norwich, last year relocated its head office from Chelmsford to Hemel Hempstead.


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Tizer and Rubicon maker AG Barr said it will actively reconsider a potential merger and that, apart from Britvic’s recently announced short-term cost savings plan, little has changed to alter the merger rationale.

The planned £1.4billion tie-up lapsed in February because of delays caused by the Office of Fair Trading’s decision to refer the matter to the Competition Commission.

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In its final report, the commission today said the brands owned by Britvic and AG Barr were not close competitors and consumers would not lose out.

Irn-Bru is the largest Barr brand and has a particularly strong presence in Scotland, while other Britvic labels include J2O, Fruit Shoot and Tango.

Retail sales of soft drinks in the UK amounted to £11.2 billion last year.

Mr Corbett, who was fiercely critical of the OFT’s decision to refer the merger, said today: “The board is confident of driving £30 million of cost savings over the next three years and of the enhanced international expansion opportunities.

“In addition, performance has improved, the merger benefits are materially less than they were and our share price is almost twice the level it was. Britvic’s prospects as a stand-alone company are bright.”

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