East Anglia: Gressingham Duck company launches cook-along app on Google Glass

The headquarters of Gressingham Foods at Debach, near Woodbridge.

The headquarters of Gressingham Foods at Debach, near Woodbridge. - Credit: Archant

Food producer Gressingham Duck has put innovation at the heart of its marketing strategy by using wearable technology to launch its new cooking app.

Food producer Gressingham Duck has put innovation at the heart of its marketing strategy by using wearable technology to launch its new cooking app.

The EADT/EDP Top100 company has joined forces with Norwich-based creative agency Knit to develop the cook along app on Google Glass – a computer headset, which can be operated by voice control and hand gestures.

Steve Curzon, associate marketing director for Woodbridge-based Gressingham Duck, said: “As a brand we aim to offer our consumers the latest and best technology to improve their experiences with us. Using Google Glass was one way we knew we could do this to create a unique proposition.”